4 best CRMs for wholesalers in 2025
Briefly

Wholesale growth is impeded by reliance on spreadsheets and manual processes. Wholesalers require effective CRM systems to meet demands for faster delivery, inventory visibility, and outstanding customer service. A CRM specifically tailored for wholesalers can streamline operations, manage pricing, track shipments, and maintain customer histories. Options like HubSpot, Pepperi, Prospect CRM, and Zoho offer significant benefits. HubSpot's platform exemplifies effective CRM features, enabling complex B2B management. Additionally, Unipart's success in expanding its pipeline with HubSpot demonstrates CRM benefits for wholesale businesses.
Spreadsheets and manual processes can hold back wholesale businesses from growing as they face pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service.
A CRM for wholesalers integrates with inventory management, handles bulk pricing structures, manages distributor networks, and tracks orders from purchase to delivery, facilitating detailed customer histories.
HubSpot's CRM platform offers customizable properties and automation for workflows, helping wholesalers manage complex B2B relationships at scale effectively.
Unipart, a global provider, significantly increased its pipeline from millions to billions in 12 months using HubSpot, showcasing the effectiveness of robust CRM systems.
Read at Hubspot
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