The article emphasizes that technical SEO can seem overly complex and necessary when it often isn’t for smaller websites. Most technical SEO efforts provide little return on investment for sites under 10,000 pages. Standard platforms like WordPress already have essential configurations. The main takeaway is that focusing on good content and backlinks is more beneficial than getting lost in advanced technical strategies, which are meant for larger, enterprise-level sites. Essentials of technical SEO can be implemented simply to achieve quick wins.
If your website has fewer than 10,000 pages, most of that technical SEO work is just expensive busywork.
Many advanced technical strategies agencies promote are designed for enterprise-level websites with massive, dynamic architectures.
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