"While you're making preparations for Small Business Saturday at the end of November, make sure your website is optimized and ready to capture online shoppers. Don't just rely on foot traffic at your physical store - websites are a great way to capture online traffic and sales, too. American Express reported that 53% of consumers shopped online at small businesses on Small Business Saturday in 2023."
"However, according to a Small Business Majority survey, approximately one-third of small businesses don't have a website at all. If your small business doesn't have a website presence, or your existing site offers a poor user experience, you may miss out on revenue during Small Business Saturday and the holiday season. Now's the time to make some improvements. Here are some ways to optimize your website and get it ready to drive more sales for your small business."
"Your website speed - or how fast your pages load - is one of the many factors in how highly your website ranks on search engines. But your site speed also affects your customers' experience, too. According to WP Engine, one in four users will leave a website if it takes longer than four seconds to load. So if your customers are waiting too long for your pages to load, they're more likely to leave your site and less likely to purchase."
Optimize small business websites now to capture online shoppers during Small Business Saturday and the holiday season. Many consumers shop small businesses online, yet about one-third of small businesses lack a website or offer poor user experiences, risking lost revenue. Website speed directly affects search ranking and customer behavior; one in four users will leave if pages take longer than four seconds to load. Practical improvements include compressing and optimizing images, making sites mobile-friendly, removing unused plugins, and choosing faster hosting. Simplifying the purchase process improves conversions and reduces cart abandonment.
Read at Forbes
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