"Let's get one thing out of the way: Marketing can be overwhelming. Especially when you're staring at a blank screen, five browser tabs deep into conflicting advice, and wondering whether you should hire an agency, start a TikTok, or run a Facebook ad. The truth? Most businesses don't start with a strategy, they start with confusion. And that's okay. What matters is that you start somewhere. But start smart."
"Strong marketing stands on three legs. If even one is missing or weak, the whole thing wobbles. Here's what the marketing tripod looks like: 1. Your website (foundation) If your website is slow, outdated, or confusing, no amount of ads will save you. Your site should load quickly, work on mobile, and guide visitors toward taking action (buying, booking, contacting you-whatever matters most)."
"2. SEO (visibility) If no one can find you, you don't exist. SEO helps you show up when potential customers are actively searching for what you offer. It's not magic, it's making sure your site speaks the same language your audience is typing into Google. 3. Paid advertising (growth engine) Once you have a solid site and some SEO traction, paid ads help you reel in new customers faster."
Marketing often feels overwhelming due to conflicting advice and many platform choices, but beginning somewhere is essential. Skip advanced tactics until foundational elements are in place. Practicing fundamentals prevents frustration, wasted budget, and ineffective campaigns. Effective marketing rests on a three-legged tripod: a fast, mobile-friendly website that converts; SEO to ensure visibility when potential customers search; and paid advertising to accelerate growth once the first two legs are solid. Fix any weak or missing leg of the tripod before investing in advanced channels or trends.
Read at Inc
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