That question has become more pressing. During the company's third-quarter earnings announcement, it predicted a weaker holiday shopping season than expected, citing President Donald Trump's tariffs and their negative impact on the home furnishings category. As a result, Pinterest's fourth-quarter revenue is expected to come in between $1.31 billion and $1.34 billion, while analysts were estimating $1.34 billion, on average. The news sent the stock tumbling by more than 21% on Wednesday.
Pinterest has shared some new tips for marketers looking to tap into the 2026 Back-to-School period, in order to ensure that you have your plans in place ahead of the shopping season. Yes, we're talking post-holidays, Back-to-School, which still feels like a long way off. But as Pinterest notes: "On Pinterest, back-to-school planning starts as early as October. Here, people build lists, save inspiration and make shoppable plans. In fact,
Pinterest is adding a new way to nudge users towards potentially relevant products in the app, with AI-powered recommendations now being added into your Pinterest board display, highlighting items that you might like, based on your usage and saved Pin history. As you can see in these examples, Pinterest's new AI-recommended board additions will give you customized prompts for items that are similar to products that you've already saved or shown interest in.
This week, Pinterest has added a range of new content to its Pinterest Academy education resources, including video from its recent "Pinterest Presents" event, covering all of the latest announcements and updates. offers a range of courses designed to help you make the most of Pinterest for your marketing efforts, while also demonstrating your knowledge, via approved certifications that you can add to your website.
Ready, a former president of Google's Payment and Commerce group, is against any Google ad tech divestiture. Also, at Pinterest, Ready built more bridges to Google. He signed strategic deals to increase Google's targeting into Pinterest supply. Oh, and Google's search rankings update last year suddenly defaulted more recipe search traffic to Pinterest . Ready argues that a Google divestiture is risky, since the repercussions cannot be forecasted. Nor can the judge know how Google's supply-side tech might be used by a potential acquirer.
Wix merchants link their site directly to a Pinterest account from the Wix dashboard. Once connected, the store's product catalog is automatically synced, meaning all changes (including new items or updated prices) appear on Pinterest, as well. Merchants can then run targeted Pinterest ads to the platform's users. When they click on the ads, they are taken back to the merchant's Wix site for checkout.
In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments - built from real-world retail purchase behavior - to reach high-intent consumers with more precision.
Pinterest exceeded revenue expectations with a strong Q1, reporting a 16% year-over-year increase, driven by remarkable user growth and improved efficiency.
Pinterest's new notification feature encourages students to pause app use during school hours, marking a proactive step in promoting focus and supporting classroom regulations.
If you have a Pinterest account already, you can log in with the same information, and the app will access all of your boards to create directly from the images you love.