#pinterest
#pinterest

Where Will Pinterest Stock Be in 1 Year? | The Motley Fool

Pinterest's revenue and adjusted earnings exceeded expectations, driving a 21% stock surge.

Investors are optimistic about Pinterest's growth due to strong revenue acceleration and user base expansion. [ more ]

Bustle

1 week ago

Is Pinterest The Golden Retriever Of Social Media?

Pinterest provides a break from overwhelming social media, reducing stress and burnout. [ more ]

Social Media Today

Online Community Development

Pinterest Shares Insights into How to Optimize Social Platform Algorithms for Positive Engagement

Pinterest focuses on non-engagement signals to refine algorithms and enhance user experiences.

Over-reliance on direct engagement indicators like Likes can lead to negative outcomes. [ more ]

The Motley Fool

Startup companies

Reddit vs. Pinterest Stock: Which Is Best for Your Portfolio? | The Motley Fool

Reddit went public with 267 million weekly active users and $804M in revenue in 2023.

Pinterest has 498 million monthly active users and has shifted focus to e-commerce, becoming profitable. [ more ]

Observer

Artificial intelligence

Pinterest CEO Bill Ready Discusses Social Media's A.I. Dilemma in Rare Op-Ed

Pinterest CEO Bill Ready discusses the crucial role of social media companies in protecting children online.

Ready highlights the double-edged sword of artificial intelligence in tackling child safety issues on social media platforms. [ more ]

Shopify

How To Sell on Pinterest in 9 Easy Steps (2024) - Shopify

Pinterest is a valuable platform for businesses due to its user habits, trend prediction capabilities, and high purchasing behavior. [ more ]

The Drum

Pinterest beckons advertisers to its platform in action series, 'The P is for Performance'

Pinterest launches 'The P is for Performance' B2B campaign directed by Tim Godsall and featuring action-packed creative.

Campaign showcases enhancements for advertisers on Pinterest, including tools like 'Mobile Deep Links' and 'Shopping Ads'. [ more ]

Lindsey Gamble

Pinterest Rolls Out Improved Business Manager To Help Brands and Agencies Collaborate - Lindsey Gamble

Pinterest has launched an improved Business Manager that allows businesses to manage employees, partners, and assets.

The updates include the ability to create and share assets, invite collaborators, and manage permissions. [ more ]

TechCrunch

Privacy technologies

Pinterest announces a new ad deal with Google as it approaches 500M MAUs | TechCrunch

Pinterest announces ad deal with Google to boost ad revenue

Pinterest aims to monetize international markets through the partnership [ more ]

Marketing Dive

Pinterest credits shoppability, AI investments for 'milestone' Q1

Investments in shoppability and AI drive Pinterest's revenue growth and user engagement. [ more ]

TipRanks Financial

2 weeks ago

JavaScript

Pinterest price target lowered to $40 from $48 at KeyBanc - TipRanks.com

KeyBanc analyst lowers Pinterest price target to $40 but maintains Overweight rating, predicts 17% revenue growth in 2024. [ more ]

morerevenue-growth

monetization

Buffer: All-you-need social media toolkit for small businesses

2 weeks ago

How to Make Money on Pinterest: For Creators and Businesses

Pinterest offers a unique opportunity for monetization due to user shopping intent. [ more ]

Social Media Today

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Pinterest has enacted a third party app integration with Google to host ads powered by Google.

Pinterest's forward estimates for Q1 2024 show a decline in revenue momentum but an improvement year-over-year.

Pinterest faces competition from bigger marketplaces like Google and Amazon, which limits its potential and direct sales potential. [ more ]

Social Media Today

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Pinterest has integrated with Google to host ads powered by Google, providing more shoppable content on the platform.

The integration aims to improve Pinterest's monetization processes and revenue potential, particularly in non-US markets.

While Pinterest has a large user base with shopping intent, its partnerships with bigger marketplaces like Google and Amazon could limit its direct sales potential and long-term ambitions. [ more ]

Social Media Today

Pinterest Publishes New Agency Guide To Pin Marketing in 2024

Pinterest's trend predictions have been accurate 80% of the time over the past four years.

Pinterest provides a longer runway to build deeper connections with key demographics and reach them at the right time to make purchases. [ more ]

Social Media Today

Pinterest Publishes New Agency Guide to Pin Marketing in 2024

Pinterest's trend predictions have been accurate 80% of the time.

Pinterest allows for longer-lasting and more meaningful connections with key demographics. [ more ]

moremarketing

Lindsey Gamble

2 weeks ago

Social media marketing

Pinterest Adds Account Claiming Feature for Instagram - Lindsey Gamble

Creators can now link Instagram to Pinterest for attribution, analytics, and cross-posting.

Pinners benefit from increased post visibility and an easy repurposing method on Pinterest. [ more ]

InfoQ

Data science

Unpacking How Ads Ranking Works at Pinterest

Deep learning for personalized ad recommendations

Pinterest evolved ML models for better personalization

Importance of robust MLOps practices for effective iterations [ more ]

www.fastcompany.com

Design

Pinterest's new office is a Pinterest board come to life

Pinterest's physical office in Chicago reflects the digital platform's aesthetic, incorporating visual delights and themed environments.

Pinterest's office design is influenced by its PinFlex hybrid work policy, allowing flexibility for employees to work from various locations. [ more ]

Medium

Web design

Skyrocket Your Pinterest Engagement with Pingenerator

PinGenerator plugin streamlines Pinterest content management.

PinGenerator tool enhances Pinterest engagement and drives traffic. [ more ]

Lifehacker

Web design

How to Search Pinterest Without Being Badgered to Log In

There are ways to browse Pinterest without making an account or logging in.

Using Google's site search or a third-party browser extension can help access Pinterest without interruptions. [ more ]

Retail Brew

Pinterest leans into shoppable content in competitive ad market

Pinterest's quarterly sales were below expectations, causing its stock to drop.

Pinterest is investing in new technologies and tools to improve its shopping experience and increase ad revenue. [ more ]

WWD

EXCLUSIVE: Pinterest Partners with Coachella to Connect with Gen Z

Pinterest is targeting Generation Z users by partnering with Coachella to help users plan their festival looks.

Gen Z makes up over 40% of Pinterest's global monthly active users and is the most engaged demographic on the platform.

Pinterest is focusing on offline and experiential marketing to connect with its consumers and stay culturally relevant. [ more ]

Digiday

Platform winners and losers of 2023

TikTok's troubles haven't stopped its ad spending from growing at a rapid pace.

LinkedIn, Pinterest, and Reddit have impressed marketers with their innovations and support. [ more ]

WIRED

Pinterest Is Having a Moment

Gen Z-ers are using Pinterest as a platform to create aspirational boards for houses, travel, and relationships.

Pinterest offers a visual alternative to traditional search and connects users to products based on their interests. [ more ]

The Drum

How Pinterest's step into the real world built its B2B credit

Pinterest won the B2B category at The Drum Awards for Experience.

Pinterest created an experiential push at Cannes Lions to build brand momentum and showcase their unique benefits. [ more ]

TipRanks Financial

Alphabet (NASDAQ:GOOG) Rises on Potential Recovery of Digital Ads - TipRanks.com

Alphabet (GOOG) gained fractionally in the stock market as there are signs of a resurgence in digital advertising.

Pinterest (PINS) saw a decline in market share while other platforms like Meta Platforms and TikTok saw gains.

Google is facing operational issues including an internal bug and a battle over adblockers on YouTube. [ more ]

InfoQ

DevOps

Pinterest Open-Sources a Production-Ready PubSub Java Client for Kafka, Flink, and MemQ

Pinterest open-sourced its PubSub client library, PSC, which has been successful in increasing developer velocity and the scalability of services.

PSC supports automated service discovery, optimized configurations, automated error handling, interceptors, metrics, and optimized configurations. [ more ]

Social Media Today

Growth hacking

Pinterest Shares Tips to Help Optimize Your In-App Product Listings

Pinterest's product feed powers important lower funnel tools such as product Pins and shopping ads.

Brands should fill out all fields in their product feed with clear, specific information to optimize their presence on Pinterest. [ more ]

Social Media Today

Growth hacking

Pinterest Shares Tips to Help Optimize Your In-App Product Listings

Pinterest emphasizes the importance of product feeds in powering lower funnel tools like product Pins and shopping ads.

Brands should thoroughly fill out fields like title, description, price, and category in their product feeds to provide clear and specific information. [ more ]

Who What Wear

Fashion & style

According to My Algorithm, Fashion Girls Love These 5 Winter Outfit Formulas

Algorithm-based platforms like Instagram, Pinterest, and TikTok are accurate in suiting individual fashion tastes.

The author relies on saving fashion inspirations on Instagram for outfit ideas. [ more ]

Adweek

Business intelligence

How Mondelez Grows Revenue Through Albertsons' Data Clean Room and Pinterest

Mondelēz International collaborated with Albertsons Media Collective and Pinterest to run a targeted campaign for Triscuit crackers.

The campaign used LiveRamp's data clean room technology to reach a broader audience within the cracker and salty snack category. [ more ]

Social Media Today

Business intelligence

Pinterest Shares New Insights Into the Value of the Platform for Promoting Luxury Brands

New market insights from Pinterest.

Social Media Today