"The Pinterest Media Planner is built directly into the Ads Manager, giving you a single place to plan upper-funnel campaigns without needing any additional tools or manual modeling on spreadsheets."
"Discover and size high-value audience segments for your campaign goals. Get Pinterest insights and analyze audiences based on different demographics, interests and keyword affinities."
"Use Media Planner to explore your budget options and see estimates for key awareness campaign metrics, such as impressions, reach, frequency and CPM, as well as consideration campaign estimates for clicks and CPC. You can even get estimates for specific countries. Review different projections to determine the right budget and media needed to accomplish your goals. Compare scenarios across everything from budgets and flight dates to audience and format."
The Pinterest Media Planner is integrated into Ads Manager, enabling planning of upper-funnel campaigns without additional tools or spreadsheet modeling. Users can discover and size high-value audience segments aligned to campaign goals and analyze audiences by demographics, interests, and keyword affinities using Pinterest insights. The tool provides budget exploration and estimates for awareness metrics — impressions, reach, frequency, CPM — and consideration metrics such as clicks and CPC, with country-specific estimates available. Users can review projections to select appropriate budgets and media, and compare scenarios across budgets, flight dates, audiences, and creative formats. Access is available via the top-left menu under "Manage Campaigns."
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