#audience-insights
#audience-insights

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Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

Veritonic's Audience Insights solution offers accurate and actionable audience data for the podcast industry, addressing reliability and cost challenges.

RAIN Notes: February 21

Collaboration is crucial for public media's vitality and growth.

True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)

True Crime podcasts dominate the landscape, particularly among women, presenting lucrative opportunities for advertisers.

How Australian podcast listeners listen: CRA bi-annual report

Podcast listening in Australia has grown significantly, particularly among younger audiences, indicating a robust interest in audio content.

The demographic preferences in podcast genres differ by gender, showcasing a varied landscape that caters to diverse interests.

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

Veritonic's Audience Insights solution offers accurate and actionable audience data for the podcast industry, addressing reliability and cost challenges.

RAIN Notes: February 21

Collaboration is crucial for public media's vitality and growth.

True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)

True Crime podcasts dominate the landscape, particularly among women, presenting lucrative opportunities for advertisers.

How Australian podcast listeners listen: CRA bi-annual report

Podcast listening in Australia has grown significantly, particularly among younger audiences, indicating a robust interest in audio content.

The demographic preferences in podcast genres differ by gender, showcasing a varied landscape that caters to diverse interests.

morepodcasting

Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion Rates

Effective use of data in advertising involves clear goals, focused metrics, audience insights, and tailored strategies across different platforms.

#social-media-marketing

20+ Top Social Media Analytics Tools in 2024 - Free and Paid Options

Social media analytics tools are essential for determining the effectiveness of marketing strategies.

Facebook Business Page Beginners Guide for 2024

A well-optimized Facebook Business Page is critical for effective brand engagement and growth.

Utilizing features like targeted ads and audience insights aids in improving customer interaction.

Visual branding and diverse content are key components for building a strong online community.

20+ Top Social Media Analytics Tools in 2024 - Free and Paid Options

Social media analytics tools are essential for determining the effectiveness of marketing strategies.

Facebook Business Page Beginners Guide for 2024

A well-optimized Facebook Business Page is critical for effective brand engagement and growth.

Utilizing features like targeted ads and audience insights aids in improving customer interaction.

Visual branding and diverse content are key components for building a strong online community.

moresocial-media-marketing

Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls

The Trade Desk shows strong growth in Q3, surpassing revenue expectations and maintaining high customer retention.

Dentsu enriches sports marketing data strategy with Sports Innovation Lab

Dentsu partners with Sports Innovation Lab for enhanced sports audience insights via Merkury.

Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers

Taboola for Audience drives 10% more traffic for publishers, becoming a top referral source.

Taboola for Audience provides advanced personalization and insights to attract and retain readers.

It offers exclusive acquisition channels and actionable audience insights for real-time content strategies.

Looking at the impact of AI on the ad tech industry

AI enables deeper audience insights and personalized marketing messages, optimizing ad campaigns and enhancing customer connections.

#advertising

Media Briefing: Publishers pitch women's sports as advertiser interest grows

Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential.

Media Briefing: Publishers pitch women's sports as advertiser interest grows

Advertisers are increasingly interested in women's sports, prompting publishers to enhance audience insights to attract more ad spend.

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Using emotion-based targeting tools in advertising is becoming more prevalent as it helps create actionable audience segments with high engagement potential.

moreadvertising

Digital Element Named "Data Solution of the Year for Marketing" in 5th Annual Data Breakthrough Awards Programme - ExchangeWire.com

Digital Element won 'Data Solution of the Year for Marketing' award for its IP geolocation and audience insights services.

Four Differentiated Marketing Tactics Using Community and Audience

Experimented with ChatGPT for unconventional marketing strategies.

ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

The partnership between ArcSpan and BeOp provides publishers with enhanced audience insights and monetization capabilities through a unified data management platform.

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#audience-insights#audience-insights

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

RAIN Notes: February 21

True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)

How Australian podcast listeners listen: CRA bi-annual report

Veritonic Unveils Pioneering Audience Insights To Deliver Accurate, Scalable Podcast Content - Podcaster News

RAIN Notes: February 21

True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)

How Australian podcast listeners listen: CRA bi-annual report

Council Post: How To Use Data To Drive Advertising Decisions And Increase Conversion Rates

20+ Top Social Media Analytics Tools in 2024 - Free and Paid Options

Facebook Business Page Beginners Guide for 2024

20+ Top Social Media Analytics Tools in 2024 - Free and Paid Options

Facebook Business Page Beginners Guide for 2024

Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls

Dentsu enriches sports marketing data strategy with Sports Innovation Lab

Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers

Looking at the impact of AI on the ad tech industry

Media Briefing: Publishers pitch women's sports as advertiser interest grows

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Media Briefing: Publishers pitch women's sports as advertiser interest grows

Business Insider Embraces Emotional Analysis To Boost Contextual Targeting | AdExchanger

Digital Element Named "Data Solution of the Year for Marketing" in 5th Annual Data Breakthrough Awards Programme - ExchangeWire.com

Four Differentiated Marketing Tactics Using Community and Audience

ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

#audience-insights
#audience-insights