#audience-insights

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Marketing tech
fromThe Drum
17 hours ago

Search has evolved, but has your digital marketing strategy?

Brands must optimize search visibility and use audience insights across all searchable platforms as search shifts beyond traditional search engines.
#pinterest
Marketing tech
fromThe Drum
2 days ago

ListenFirst Media and AMC Networks launch brand-matching tool

ListenFirst Media launched the Affinities Engine to map consumer brand affinities from public social media, enabling networks like AMC to match shows with advertising partners.
Environment
fromThedrum
2 days ago

ACT Climate Labs: supercharging climate comms for a new audience

ACT Climate Labs equips organizations with audience insights, advertising tools, and intelligence to persuade 'Persuadables' with positive climate messages against misinformation.
fromThe Drum
1 week ago

The formula for successful content: creative and performance must work together

Capturing your audience in the perfect moment with the perfect content to produce startling results is the ultimate goal of creative content marketing. But the real magic happens when creatives and performance marketers work closely together. When creative experts join forces with performance specialists, you are building a winning formula to achieve maximum impact for your campaign investment. So, the million-dollar question is: how do you create content that achieves your goals and cuts through the noise, across every touchpoint of the customer journey?
Marketing
Marketing tech
fromExchangewire
1 month ago

New Global Podcast Study Sets the Standard for 2026 Audio Planning

Global podcast audiences expand beyond millennials, with Gen Z, Gen X, and 65+ growth; advertising spend lags consumption in several markets, creating expansion opportunities.
fromThe Drum
2 months ago

Emotional marketing: how to develop closer customer relationships

Mobile and digital advertisers are increasingly raising expectations around efficiency, accessibility, and convenience for consumers but for brands seeking long-term loyalty, it isn't enough just to meet needs. Marketers need an engaging long-term conversation to create meaningful, human connections with consumers. By humanizing their brand, marketers can establish deeper relationships to help set their business apart in a massively oversaturated market. Creating marketing which resonates with customers leaves a lasting impression, serving the brand well in the long-run.
Marketing
fromForbes
3 months ago

Why Multicultural Marketing Fuels Growth And How Brands Can Tap Into It

Culture shaped every moment of my childhood. Family dinners carried the flavors of our heritage, music told our story and holidays tied us to our roots. Those experiences taught me a truth that I apply to my work: when brands connect with someone's identity, they earn trust that lasts. That belief drives my passion for multicultural marketing, which is why I built Mundial Media to help brands forge authentic connections.
Marketing
Marketing tech
fromAdExchanger
6 months ago

Dentsu's Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life | AdExchanger

Carat partners with Vurvey Labs to utilize AI-driven video surveys for improved audience insights, reducing the need for in-person interviews.
fromTechCrunch
6 months ago

Threads adds improved content performance metrics for creators | TechCrunch

Users can now see more detailed information in the platform's 'Insights' dashboard, allowing them to better understand how their posts are performing and where their content is getting discovered.
Digital life
Film
fromInsideHook
7 months ago

Young Men Prefer Strong Female Characters in Movies

Younger male viewers prefer nuanced storytelling over action-packed films.
#email-marketing
fromAWeber
8 months ago
Online marketing

Best Time to Send a Marketing Email: Optimizing Your Email Campaigns for Maximum Engagement

fromAWeber
8 months ago
Online marketing

Best Time to Send a Marketing Email: Optimizing Your Email Campaigns for Maximum Engagement

Media industry
fromMarketing Dive
8 months ago

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

Despite a decline in linear TV ad impressions, ad spending increased, indicating smarter advertising strategies are being employed.
Marketing tech
fromDigiday
9 months ago

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

Publishers must enhance their customer relationship practices to effectively monetize their data assets in a changing advertising landscape.
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