Marriott Bonvoy is actively promoting its partnerships with high-profile live events through social media and creator marketing. By leveraging insights about its audience, the loyalty program tailors messaging to connect with travelers attending events like F1 and NFL games. Senior director Lucy Kemmitz highlighted a multi-faceted social strategy that focuses on building community and lasting relationships with creators. The brand also prioritizes continuous engagement with creators to maintain authenticity and alignment in messaging, ensuring that their partnerships extend beyond initial collaborations.
Marriott Bonvoy's strategy effectively leverages social media and creator marketing to position itself as the go-to hotel choice for major event attendees.
By nurturing relationships with its audience and utilizing insights, Marriott Bonvoy curates tailored messaging that resonates with specific consumer personas.
The brand focuses on fostering long-lasting creator partnerships, emphasizing that invested creators can convey its offerings in a unique and engaging manner.
Community managers are crucial in maintaining an ongoing dialogue and relationship with creators to ensure consistent messaging and brand alignment.
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