"Using creator videos in your ad campaigns can improve performance. In fact, based on internal data, partnership ads that live on the creator's channel drove up to 20% higher conversions on the Shorts feed than ads with advertiser branding alone."
The option could provide another way for brands to tap into Shorts without creating their own video content, by simply pulling in images from your Google Merchant Center feeds. This means brands can engage with audiences on the platform without the significant resource investment of producing original videos, thus streamlining their advertising strategies and potentially increasing their visibility and reach within the Shorts ecosystem.
This partnership allows fans to engage with their favorite creators in ways we haven't seen before, enhancing their overall gaming experience and adding more value to their community.