"YouTube has created a series of ads to better inform potential advertisers on the power of its ad network and audiences. AdAge reports that the video platform has run the video creative on YouTube, Twitter, LinkedIn and beyond to tout the benefits of its engaged audience. The company is looking to show the power of its niche audiences that transcends a plethora of categories."
"AdAge reports that the video platform has run the video creative on YouTube, Twitter, LinkedIn and beyond to tout the benefits of its engaged audience. The company is looking to show the power of its niche audiences that transcends a plethora of categories. The work comes from collaborations with R/GA, Anomaly, Kornhaber Brown and C42D and features YouTubers like Jackie Aina, Lucas B, Gigi Gorgeous and Tom Fletcher. It will run for six weeks with a reported ramp up during Ad Week New York."
YouTube created a series of ads to inform potential advertisers about the strength of its ad network and audiences. The video creative ran on YouTube, Twitter, LinkedIn and other platforms to tout the benefits of an engaged audience. The company emphasizes the reach and relevance of niche audiences that cross numerous categories. The campaign resulted from collaborations with R/GA, Anomaly, Kornhaber Brown and C42D and features creators including Jackie Aina, Lucas B, Gigi Gorgeous and Tom Fletcher. The ads will run for six weeks with a reported ramp up timed to coincide with Ad Week New York.
Read at The Drum
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