#youtube-advertising
#youtube-advertising
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#digital-marketing #adtech #creator-economy #startup-funding #youtube-shorts #coppa #childrens-privacy #disney
fromDigiday
2 weeks agoAd Tech Briefing: Big Tech won 2025 (even when it lost)
From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated - retreating from some of its longest-running bets while accelerating decisively in others. The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google's decision to walk back plans to fully deprecate third-party cookies in Chrome. After years of insisting that Privacy Sandbox represented the future of web advertising, Google instead opted for optionality,
Marketing tech
fromAdExchanger
4 weeks agoCadent Acquires YouTube Advertising Company VuePlanner | AdExchanger
Let's make a deal The news marks Cadent's third acquisition and fourth M&A deal in as many as three years. In 2023, the company bought EMX's SSP technology in a bankruptcy auction, just a few months before getting itself acquired by private equity firm Novacap for $600 million. Last year, Cadent also spent $324 million acquiring AdTheorent, a performance-based DSP that represented a further push on Cadent's part to become a more omnichannel marketing company.
Marketing tech
Artificial intelligence
fromVariety
2 months agoYouTube Ad Sales Pop 15% in Q3 to Top $10.2 Billion, as Parent Alphabet Turns in First Quarter With More Than $100 Billion in Revenue
YouTube ad revenue rose 15% to $10.26B in Q3 2025, fueling Alphabet's strong growth and aided by Shorts monetization gains and AI-driven product improvements.
Marketing
fromThe Drum
2 months agoMars, Adidas and Lidl among brands that have pulled ads from YouTube in light of paedophilia fears
Major brands including Mars, Adidas, Lidl and Deutsche Bank paused YouTube advertising after ads appeared alongside child-produced videos exploited by predatory commenters.
Marketing tech
fromTipRanks Financial
3 months agoAmid EU Ad Pressure, Google (GOOGL) Builds Out YouTube Partnership Ecosystem - TipRanks.com
Google launched a YouTube partnership program connecting advertisers with third-party partners to optimize ad campaigns using data analytics and AI amid EU AdTech antitrust pressure.
Marketing tech
fromAdExchanger
3 months agoPixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments | AdExchanger
Pixability launched Pixie, an AI agent that automates YouTube audience-segment creation from marketing briefs and enables natural-language filtering for faster ad targeting.
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