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Marketing tech
fromExchangewire
3 days ago

Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads

Silverpush and Adsquare partnered globally to attribute foot traffic and measure YouTube ad campaign impact across Americas, UK, Europe, and Asia, enabling real-world ROI.
Online marketing
fromSocial Media Today
1 week ago

Google Rolls Out New Updates for Demand Gen Campaigns

AI-powered Demand Gen on YouTube improved conversions per dollar by 26%, gains monthly Demand Gen Drops, and uses Omni-Channel Smart Bidding to optimize store visits.
Marketing tech
fromAdExchanger
2 weeks ago

Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments | AdExchanger

Pixability launched Pixie, an AI agent that automates YouTube audience-segment creation from marketing briefs and enables natural-language filtering for faster ad targeting.
Artificial intelligence
fromwww.cnbc.com
2 months ago

Alphabet beats earnings expectations, raises spending forecast

Alphabet reported strong second-quarter results, surpassing revenue and earnings estimates while significantly increasing capital investments for 2025.
E-Commerce
fromDigiday
2 months ago

Google's YouTube overtures gain traction among marketers refocusing on brand investments

YouTube is actively seeking to increase media investments from agencies and brand advertisers.
Media industry
fromMarTech
4 months ago

Your top B2B YouTube ads questions - answered | MarTech

YouTube is increasingly valuable for B2B marketing, offering significant audience engagement and brand visibility opportunities.
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