A Black Box, But Show Me What's Inside; A Scrape You Can't Bandage | AdExchanger
One compromise is third-party brand safety tech available for YouTube. PMax offers asset-level conversion reporting for better ad performance insights.
YouTube is acting weird for Adblock users
Ad blockers face challenges on YouTube, leading to user inconvenience.
Life, Or Something Like It; Buyers Bet On Upfront Week | AdExchanger
Life360 is expanding its revenue streams by venturing into advertising data sales, targeting growth in the US market.
Google Wants to Show You More YouTube Ads When You Pause Videos
Pause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers.
Mastering YouTube Ads: A Comprehensive Guide for Marketers - jeffbullas.com
YouTube is a significant marketing platform with over 2.5 billion monthly users.
Targeted YouTube ads can be more relevant than TV or streaming app ads.
Alphabet ploughs ahead on AI
Alphabet's revenue in Q4 2023 increased by 13% to $86.3 billion
Net income for the quarter was $20.6 billion, up from $13.6 billion
How to Acquire Subscribers Through Paid Advertising on YouTube | Entrepreneur
Paid YouTube advertising complements organic growth for creators to expand their subscriber base effectively.