"The late 2010s were a bright time for the self-help guru and serial entrepreneur Tai Lopez. He was a courtside fixture at Lakers and Knicks games, sitting next to Dolph Lundgren or Floyd Mayweather or MrBeast. It seemed as if he could get anyone to appear on his YouTube channel - recording backstage with Rihanna or goofing around in his kitchen with Arnold Schwarzenegger. He went to see with Elon Musk. Life was fun."
"One guest on his show around that time recalls attending a party at Lopez's Beverly Hills mansion that was "every 16-year-old guy's fantasy" of what an L.A. party should be. "There were about five guys and all the rest were wannabe models wearing not enough clothes to make up a yarmulke," he said. "They were all told that there'd be rich Hollywood people there.""
"Since 2014, Lopez has sold his business course, "67 Steps to Success," to thousands of followers paying $67 per month for the secrets to get "anything you want out of life." The 50-hour program is not packed with revolutionary marketing ideas as much as repackaged advice from his own idols, like the life coach Tony Robbins or billionaire Warren Buffett."
Tai Lopez rose to prominence in the late 2010s as a self-help guru and serial entrepreneur, cultivating celebrity associations and a larger-than-life public persona. He hosted high-profile guests, staged ostentatious parties, and showcased access to stars and billionaires as part of his brand. Since 2014 he monetized a subscription business course called "67 Steps to Success," packaging repackaged lessons from figures like Tony Robbins and Warren Buffett. Lopez used aggressive, high-volume YouTube advertising and spectacle-driven marketing—luxury cars, celebrity encounters, and visible wealth—to attract millions of viewers and convert attention into profitable course subscriptions.
Read at Intelligencer
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