"Silverpush, the contextual intelligence company, today announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns. By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with Adsquare's location measurement solutions, Silverpush now allows brands and agencies to directly attribute foot traffic from YouTube ad campaigns across the Americas, the United Kingdom, Europe, and Asia."
"Early access clients like Porsche Canada partnered with Silverpush and Adsquare to run YouTube ad campaigns that specifically drove qualified car buyers to specific dealerships based on context, geotargeting, and location intelligence. Ultimately, the campaign determined that the YouTube advertising campaign, powered by Silverpush, drove 73 qualified buyers to local dealerships after being exposed to an ad."
""We're proud to offer clients a new way to understand the impact of contextual ad campaigns on YouTube," says Jeff McCann, Regional Vice President, Canada. "With this new partnership, it's now possible to see exactly how YouTube ads are impacting the full funnel journey.""
Silverpush and Adsquare formed a global partnership to power measurement for YouTube ad campaigns using AI-powered contextual intelligence and location measurement solutions. The combined solution allows brands and agencies to directly attribute foot traffic from YouTube ad exposure across the Americas, the United Kingdom, Europe, and Asia. Early access clients like Porsche Canada used context, geotargeting, and location intelligence to drive qualified buyers to dealerships and attributed 73 qualified buyers to local dealerships. Adsquare links digital ad exposure with real-world visits using polygon geometries and a visit matching algorithm, and sends visit data in real-time to the DSP for in-flight measurement, optimization, and post-campaign attribution that enables budget shifts and clearer ROI.
Read at Exchangewire
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