"Buoyed by these signals, Agentio, a startup that connects brands with YouTube creators for sponsored videos, has raised its third funding round of $40 million in as many years. The Series B round is led by consumer-focused VC Forerunner with participation from existing investors Benchmark, Craft Ventures, AlleyCorp, Antler, and Starting Line. This round brings Agentio's total fundraising to $56 million, valuing the company at $340 million."
"The startup said that brands have seen impressive gains in their campaigns on Agentio. For example, the company said that Bombas, a socks and apparel brand, saw 5.3x better return on ad spend and a 90% net new customer rate from Agentio campaigns as compared to video ad spending on other platforms. Agentio also said that brands that typically take over six months to spend their ad budgets on Meta and Google could do it in a few months through Agentio's platform with better returns."
"The challenge historically before Agentio was for brands to partner with creators at scale. Our belief since we founded the company has been to use AI to automate the ad buying process for brands to get the best outcomes. As AI content has started to proliferate in people's feeds, we are seeing that brands realize that this level of trust that creators have with their audiences is unbeatable,"
Views on sponsored videos on YouTube rose 28% year-on-year, and the number of sponsored videos grew 54% year-on-year in the first half of 2025. Ad spend through creator channels has been steadily rising and is poised to outperform traditional media in some cases. Agentio raised $40 million in a Series B led by Forerunner, bringing total funding to $56 million and valuing the company at $340 million. Agentio was founded in 2023 by CEO Arthur Leopold and CTO Jonathan Meyers and grew fivefold since November 2024. Brands on Agentio reported strong campaign results, including Bombas achieving 5.3x ROAS and 90% net new customers, faster budget deployment versus Meta and Google, and use of AI to automate ad buying while leveraging creator trust.
Read at TechCrunch
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