"Google just announced via blog post that it has now begun rolling out unskippable ads globally on YouTube on TVs. Google AI will optimize the ads so that they're shown to the right viewers at the right time. These unskippable ads will be 30 seconds long and will serve alongside the 6-second and 15-second ads that are already being shown."
"Unskippable ads are one of the biggest reasons why people use ad blockers on YouTube. If you don't block ads, you might also want to consider a YouTube Premium Lite plan, which is actually now worth the $8/month with recent changes that added offline downloads and background playback on top of the (mostly) ad-free viewing."
YouTube has begun rolling out 30-second unskippable ads globally on TV platforms, complementing existing 6-second and 15-second ad formats. Google AI will optimize these ads for targeted delivery to specific viewers at optimal times. This expansion of unskippable advertising may negatively impact the viewing experience for TV users, who represent YouTube's largest audience segment. The change is likely to drive viewers toward ad-blocking solutions or paid alternatives like YouTube Premium Lite, which costs $8 monthly and offers mostly ad-free viewing along with offline downloads and background playback features.
Read at PCWorld
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