"YouTube advertising revenue for the period was $10.26 billion, a year-over-year increase of 15%. That beat analyst forecasts of $10.01 billion, per StreetAccount. The figure doesn't include revenue generated by YouTube's subscriptions business, but advertising represents the bulk of YouTube's sales. In addition, parent company Alphabet announced that it has more than 300 million paid subscriptions in total, led by growth in Google One cloud storage and YouTube Premium."
""Alphabet had a terrific quarter, with double-digit growth across every major part of our business," Sundar Pichai, CEO of Alphabet and Google, said in prepared remarks. On the earnings call, he said, "We are seeing AI now driving real business results across the company." Pichai said that in the U.S., YouTube Shorts - its TikTok-like short-form video format - now generates more revenue per watch hour than traditional in-stream video (although Shorts overall represents a small share of its video advertising sales)."
YouTube advertising revenue reached $10.26 billion in Q3 2025, a 15% year-over-year increase that exceeded analyst expectations. Advertising revenue excludes subscription income and remains the primary source of YouTube sales. Alphabet reported more than 300 million paid subscriptions overall, driven by growth in Google One and YouTube Premium. Alphabet's total revenue was $102.35 billion, up 16%, with net income of $34.98 billion, up 33%, and EPS of $2.87. Total Google ad revenue was $74.18 billion, up 12.6%. Alphabet reported that AI is producing measurable business results, noted stronger Shorts revenue per watch hour in the U.S., introduced new creator AI tools, and achieved a record YouTube livestream audience for its first NFL broadcast.
Read at Variety
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