""Hey girl, why you looking so comfy? Bombas ... This Bombas ad is the only Youtuber ad I have ever watched all the way through and thoroughly enjoyed.""
YouTube creator Caroline Winkler's catchy song for Bombas became a viral sensation as part of a new advertising strategy. The brand, typically relying on traditional ads, has shifted to collaborate with creators through a partnership with Agentio to drive customer conversion. Despite a surge in ad spending, YouTube remains underutilized for brand advertising, representing just a small fraction of global digital ad revenues. Brands are increasingly experimenting with creative short-form videos, leveraging their presence on platform like Instagram and TikTok.
Read at Modern Retail
Unable to calculate read time
Collection
[
|
...
]