#brand-partnerships

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#content-creation
fromForbes
6 months ago
Marketing

Live From The 2024 Forbes Creator Upfronts

Creators significantly impact the economy, with Forbes highlighting top earners at events like the Creator Upfronts to foster brand partnerships.
fromModern Retail
3 days ago
Startup companies

Brands Briefing: Behind Bombas' YouTube creator strategy

Bombas is redefining its advertising strategy by partnering with YouTube creators for more engaging content.
fromForbes
5 months ago
Marketing

11 Key Contract Clauses Creators Should Leverage For Higher Earnings

Creators should negotiate additional fees for services like usage rights and exclusivity in brand partnerships.
fromForbes
6 months ago
Marketing

Live From The 2024 Forbes Creator Upfronts

Creators significantly impact the economy, with Forbes highlighting top earners at events like the Creator Upfronts to foster brand partnerships.
fromModern Retail
3 days ago
Startup companies

Brands Briefing: Behind Bombas' YouTube creator strategy

Bombas is redefining its advertising strategy by partnering with YouTube creators for more engaging content.
fromForbes
5 months ago
Marketing

11 Key Contract Clauses Creators Should Leverage For Higher Earnings

Creators should negotiate additional fees for services like usage rights and exclusivity in brand partnerships.
more#content-creation
fromNew York Post
1 day ago
London food

The best 2025 jewelry gifts and trends, according to London Jewelers

London Jewelers celebrates 100 years of success, showcasing luxury jewelry and maintaining strong brand relationships during that time.
#influencer-marketing
fromVogue Business
1 week ago
Social media marketing

Unpacking the creator economy battleground

The influencer market is rapidly evolving, fueled by new platforms and strategies, presenting significant opportunities for brands and creators alike.
fromForbes
4 days ago
Marketing tech

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
fromWhat's Trending
9 months ago
Marketing

How Adam Rose Became Social Media's Favorite Entertainer and Brand Whisperer

Adam Rose combines traditional entertainment experience with digital content creation for brand success.
fromRolling Out
5 months ago
Marketing

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.
Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.
fromDigiday
2 weeks ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.
93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.
fromVogue Business
7 months ago
Marketing

Understanding the future of the creator economy

Influencer marketing is essential in the evolving creator economy, significantly impacting brand success.
Marketing tech
fromForbes
4 days ago

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
Marketing
fromWhat's Trending
9 months ago

How Adam Rose Became Social Media's Favorite Entertainer and Brand Whisperer

Adam Rose combines traditional entertainment experience with digital content creation for brand success.
Marketing
fromRolling Out
5 months ago

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.
Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.
fromDigiday
2 weeks ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.
93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.
fromVogue Business
7 months ago
Marketing

Understanding the future of the creator economy

Influencer marketing is essential in the evolving creator economy, significantly impacting brand success.
more#influencer-marketing
#marketing-strategy
Marketing tech
fromAdweek
1 month ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.
The model focuses on collaboration over traditional commercial advertising methods.
fromForbes
3 months ago
Marketing

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Modern movie marketing focuses on creating emotional experiences and cultural participation rather than mere product placement.
fromVariety
1 week ago
Media industry

DDA Launches Brands Division, Adds Middle East Base in Dubai (EXCLUSIVE)

DDA launches DNA, a division enhancing brand partnerships and talent relations in entertainment, spearheaded by industry veterans.
Marketing tech
fromAdweek
1 month ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.
The model focuses on collaboration over traditional commercial advertising methods.
fromForbes
3 months ago
Marketing

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Modern movie marketing focuses on creating emotional experiences and cultural participation rather than mere product placement.
fromVariety
1 week ago
Media industry

DDA Launches Brands Division, Adds Middle East Base in Dubai (EXCLUSIVE)

DDA launches DNA, a division enhancing brand partnerships and talent relations in entertainment, spearheaded by industry veterans.
more#marketing-strategy
#marketing
Media industry
fromThe Drum
1 month ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
fromDigiday
1 week ago
Media industry

Creators pivot as brands' spending goes into 'freeze mode'

Brands are halting spending due to budget freezes related to tariffs, affecting creators' partnerships.
Media industry
fromThe Drum
1 month ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
fromDigiday
1 week ago
Media industry

Creators pivot as brands' spending goes into 'freeze mode'

Brands are halting spending due to budget freezes related to tariffs, affecting creators' partnerships.
more#marketing
#marketing-strategies
fromThe Drum
3 weeks ago
Marketing tech

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromThe Athlete Lifestyle On SI
8 months ago
Marketing

NFL greats Donovan McNabb, Tiki Barber and more team up with TRNDY Social for a new spin on endorsements

TRNDY Social enhances athlete endorsements by building genuine relationships instead of just transactional interactions.
Marketing tech
fromThe Drum
3 weeks ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromThe Athlete Lifestyle On SI
8 months ago
Marketing

NFL greats Donovan McNabb, Tiki Barber and more team up with TRNDY Social for a new spin on endorsements

TRNDY Social enhances athlete endorsements by building genuine relationships instead of just transactional interactions.
more#marketing-strategies
#sponsorships
fromEntrepreneur
1 month ago
Marketing tech

Sponsorship Expert Shares Advice for Creators | Entrepreneur

Justin Moore translates his sponsorship expertise into education, helping entrepreneurs secure long-term brand partnerships through his methods and insights.
fromDigiday
4 months ago
Marketing

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024

100 Thieves successfully refocused on brand partnerships in 2024 after an unsuccessful diversification effort in 2023, leading to increased sponsor interest.
fromEntrepreneur
1 month ago
Marketing tech

Sponsorship Expert Shares Advice for Creators | Entrepreneur

Justin Moore translates his sponsorship expertise into education, helping entrepreneurs secure long-term brand partnerships through his methods and insights.
fromDigiday
4 months ago
Marketing

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024

100 Thieves successfully refocused on brand partnerships in 2024 after an unsuccessful diversification effort in 2023, leading to increased sponsor interest.
more#sponsorships
#audience-engagement
Marketing tech
fromDigiday
1 month ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

This year's nominees highlight technology and immersive experiences as critical in modern media campaigns.
Marketing
fromBusiness Insider
6 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
fromDigiday
4 months ago
Marketing

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.
In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.
fromDigiday
3 months ago
Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.
Marketing tech
fromDigiday
1 month ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

This year's nominees highlight technology and immersive experiences as critical in modern media campaigns.
Marketing
fromBusiness Insider
6 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
fromDigiday
4 months ago
Marketing

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.
In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.
fromDigiday
3 months ago
Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.
more#audience-engagement
Social media marketing
fromForbes
1 month ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Marketing tech
fromFast Company
1 month ago

How Influencer Brandon Edelman made $768,000 in a year-and what he actually took home

Influencer Brandon Edelman made $768,000 last year, netting over $300,000 after expenses and taxes.
#social-media
Social media marketing
fromAdweek
2 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.
fromThe Hollywood Reporter
7 months ago
Marketing

TikTok, YouTube Star Larray Signs With CAA (Exclusive)

Larray has signed with CAA to broaden his creative reach and enhance his brand partnerships.
Social media marketing
fromAdweek
2 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.
fromThe Hollywood Reporter
7 months ago
Marketing

TikTok, YouTube Star Larray Signs With CAA (Exclusive)

Larray has signed with CAA to broaden his creative reach and enhance his brand partnerships.
more#social-media
Marketing
fromPodcaster News
2 months ago

Studio71 Podcast Network Launches New Ad Product For Scaled Reach And Enhancing Audience Targeting - Podcaster News

Podcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.
LA real estate
fromtherealdeal.com
4 months ago

Why these retail players are betting on malls for LA millennials with money

Runyon Group successfully curates retail spaces that appeal to wealthier millennials, driving foot traffic and leasing success.
Their investment strategy combines real estate with a carefully chosen brand mix to enhance shopping experiences.
Marketing
fromAdweek
7 months ago

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.
Marketing
fromAdweek
9 months ago

3 Things Brands Need to Know About the First Real 'TikTok Olympics'

Brands Need to Gear Up for the First Real 'TikTok' Olympics
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