#brand-partnerships

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#content-creation
Social media marketing
fromForbes
4 months ago

Influencer Marketing Is Busting Through The Walls Of Social Media

Influencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Social media marketing
fromForbes
4 months ago

Influencer Marketing Is Busting Through The Walls Of Social Media

Influencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
more#content-creation
#creator-economy
Social media marketing
fromForbes
3 months ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
fromDigiday
6 hours ago
E-Commerce

More creators, less money: Creator economy expansion leaves mid-tier creators behind

Social media marketing
fromForbes
3 months ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
fromDigiday
6 hours ago
E-Commerce

More creators, less money: Creator economy expansion leaves mid-tier creators behind

more#creator-economy
#social-media
Marketing tech
fromLindsey Gamble
2 months ago

Meta Expands Creator Advertising: Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads - Lindsey Gamble

Meta enhances brand-creator partnerships with new features like Reels Trending Ads and Partnership Ads for Facebook Live.
Media industry
fromVariety
1 month ago

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

Brands can connect with Gen Z consumers through gaming communities and social networks.
Creators are becoming independent, generating income without brand partnerships.
Brand safety is essential when targeting creators within the gaming ecosystem.
Social media marketing
fromAdweek
4 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.
Social media marketing
fromAdweek
1 month ago

McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs

The social and influencer marketing conversation continues after ADWEEK's Social Media Week.
McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.
Olipop's Barbie collaboration showcased effective brand partnerships in marketing.
fromVariety
3 weeks ago
Social media marketing

YouTube Launches 'Open Call,' a New Way for Marketers to Solicit Branded Content From Creators

Marketing tech
fromLindsey Gamble
2 months ago

Meta Expands Creator Advertising: Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads - Lindsey Gamble

Meta enhances brand-creator partnerships with new features like Reels Trending Ads and Partnership Ads for Facebook Live.
Media industry
fromVariety
1 month ago

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

Brands can connect with Gen Z consumers through gaming communities and social networks.
Creators are becoming independent, generating income without brand partnerships.
Brand safety is essential when targeting creators within the gaming ecosystem.
Social media marketing
fromAdweek
4 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.
Social media marketing
fromAdweek
1 month ago

McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs

The social and influencer marketing conversation continues after ADWEEK's Social Media Week.
McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.
Olipop's Barbie collaboration showcased effective brand partnerships in marketing.
fromVariety
3 weeks ago
Social media marketing

YouTube Launches 'Open Call,' a New Way for Marketers to Solicit Branded Content From Creators

more#social-media
fromSilver Screen and Roll
1 week ago

Dalton Knecht reflects on wild rookie season, reveals offseason plans and focus

Knecht's rookie season in the NBA was turbulent, marked by a trade, a rescinded deal, and being out of the rotation; yet he remains focused on growth.
LA real estate
#advertising
Media industry
fromThe Drum
3 months ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
Media industry
fromDigiday
2 months ago

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
Media industry
fromThe Drum
3 months ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
Media industry
fromDigiday
2 months ago

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
more#advertising
fromwww.theguardian.com
4 weeks ago

Look at the head on that! Bottoms up to a pint of 28 Years Later beer

It's why the last bag of Doritos you ate had Jack Black's face on it. This strategy isn't failsafe.
Beer
#influencer-marketing
fromForbes
4 months ago
Marketing tech

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

fromForbes
2 months ago
Marketing tech

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

fromDigiday
2 months ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

fromLindsey Gamble
2 months ago
Marketing tech

YouTube Launches New Creator-Brand Tools, Including Insights Finder, Partnerships Hub, and BrandConnect API - Lindsey Gamble

Marketing tech
fromForbes
4 months ago

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

Leveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.
Authenticity and long-term relationships are key to successful brand ambassador strategies.
Marketing tech
fromForbes
2 months ago

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
Marketing
fromRolling Out
7 months ago

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.
Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.
fromDigiday
2 months ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

fromLindsey Gamble
2 months ago
Marketing tech

YouTube Launches New Creator-Brand Tools, Including Insights Finder, Partnerships Hub, and BrandConnect API - Lindsey Gamble

more#influencer-marketing
#marketing
fromVariety
1 month ago
Marketing tech

The Lede Company Acquires Heather Leeds Greenfield's Element Brand Group (EXCLUSIVE)

fromVariety
1 month ago
Marketing tech

The Lede Company Acquires Heather Leeds Greenfield's Element Brand Group (EXCLUSIVE)

more#marketing
#marketing-strategies
Marketing tech
fromThe Drum
2 months ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromForbes
1 month ago
Social media marketing

Marketing Strategies Freelancers Can Steal From HBO's 'The Last Of Us'

Marketing tech
fromThe Drum
2 months ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
fromForbes
1 month ago
Social media marketing

Marketing Strategies Freelancers Can Steal From HBO's 'The Last Of Us'

more#marketing-strategies
fromDigiday
1 month ago

BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

BBC Studios' StoryWorks and Brand USA celebrated their success with 'USA Through Film', utilizing culturally rich storytelling to redefine perceptions of the U.S.
Marketing tech
fromNew York Post
2 months ago

The best 2025 jewelry gifts and trends, according to London Jewelers

Having a business that has survived 100 years with four generations involved is very rare today. We've built this with a lot of pride and integrity.
London food
#marketing-strategy
Marketing tech
fromForbes
3 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Marketing tech
fromAdweek
3 months ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.
The model focuses on collaboration over traditional commercial advertising methods.
Marketing tech
fromForbes
3 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Marketing tech
fromAdweek
3 months ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.
The model focuses on collaboration over traditional commercial advertising methods.
more#marketing-strategy
#sponsorships
more#sponsorships
#audience-engagement
Marketing tech
fromDigiday
3 months ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

This year's nominees highlight technology and immersive experiences as critical in modern media campaigns.
Marketing
fromBusiness Insider
8 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
fromDigiday
5 months ago
Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Marketing tech
fromDigiday
3 months ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

This year's nominees highlight technology and immersive experiences as critical in modern media campaigns.
Marketing
fromBusiness Insider
8 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
fromDigiday
5 months ago
Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

more#audience-engagement
Marketing tech
fromFast Company
3 months ago

How Influencer Brandon Edelman made $768,000 in a year-and what he actually took home

Influencer Brandon Edelman made $768,000 last year, netting over $300,000 after expenses and taxes.
Marketing tech
fromModern Retail
4 months ago

Marketplace Briefing: How creator-affiliate platform ShopMy is carving out a bigger share of the social shopping pie

ShopMy positions itself as a leading platform for influencer monetization through innovative tools and strong brand partnerships.
Marketing tech
fromForbes
4 months ago

Council Post: How To Build Successful Brand Partnerships

The right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.
Marketing
fromAdweek
9 months ago

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.
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