#brand-partnerships

[ follow ]
#creator-economy
Digiday
1 month ago
Marketing

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment

Fortnite Creative ecosystem growing rapidly with brands, creators, and agencies joining in, akin to early days of YouTube. [ more ]
Hubspot
7 months ago
Marketing

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets. [ more ]
Digiday
1 month ago
Marketing

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment

Fortnite Creative ecosystem growing rapidly with brands, creators, and agencies joining in, akin to early days of YouTube. [ more ]
Hubspot
7 months ago
Marketing

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets. [ more ]
morecreator-economy
#content-creation
Forbes
1 month ago
Marketing

Why The Difference Between 'Creator' And 'Influencer' Matters To Brands

A new study argues that there is a distinction between 'influencers' and 'creators,' with creators being broader and more content-focused, while influencers focus on curating their image to sell brands. [ more ]
Digiday
1 month ago
Marketing

How the Martin family went from part-time vloggers to a family of social media mavens

Building a family business from social media content creation, navigating challenges like platform changes and bans. [ more ]
Forbes
2 months ago
Marketing

How This YouTube Family Landed A Deal With Disney

Authenticity is key to successful brand partnerships in the digital media landscape. [ more ]
Forbes
3 months ago
Marketing

How The "Pretty Lonesome" Podcast Host Earned 7-Figures And Inked A Deal With Alex Cooper

Madeline Argy's storytelling attracts millions of followers on multiple social media platforms.
Argy stresses the importance of authenticity and living life to spark content inspiration. [ more ]
Forbes
3 months ago
Marketing

30 Under 30 Europe Media & Marketing 2024: How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue

Madeline Argy, a social media star, started her content creation journey from a TikTok video out of boredom and has now amassed over 7 million followers across platforms.
The 2024 Media & Marketing list features young individuals under 30 who are making significant impacts in their respective fields through innovative approaches and collaborations. [ more ]
Deadline
3 months ago
Marketing

Tracey Lincoln Joins Imagine Entertainment As VP, Community And Brand Partnerships

Tracey Lincoln appointed as VP at Imagine Entertainment
Imagine Entertainment focuses on social strategy and brand partnerships [ more ]
Forbes
1 month ago
Marketing

Why The Difference Between 'Creator' And 'Influencer' Matters To Brands

A new study argues that there is a distinction between 'influencers' and 'creators,' with creators being broader and more content-focused, while influencers focus on curating their image to sell brands. [ more ]
Digiday
1 month ago
Marketing

How the Martin family went from part-time vloggers to a family of social media mavens

Building a family business from social media content creation, navigating challenges like platform changes and bans. [ more ]
Forbes
2 months ago
Marketing

How This YouTube Family Landed A Deal With Disney

Authenticity is key to successful brand partnerships in the digital media landscape. [ more ]
Forbes
3 months ago
Marketing

How The "Pretty Lonesome" Podcast Host Earned 7-Figures And Inked A Deal With Alex Cooper

Madeline Argy's storytelling attracts millions of followers on multiple social media platforms.
Argy stresses the importance of authenticity and living life to spark content inspiration. [ more ]
Forbes
3 months ago
Marketing

30 Under 30 Europe Media & Marketing 2024: How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue

Madeline Argy, a social media star, started her content creation journey from a TikTok video out of boredom and has now amassed over 7 million followers across platforms.
The 2024 Media & Marketing list features young individuals under 30 who are making significant impacts in their respective fields through innovative approaches and collaborations. [ more ]
Deadline
3 months ago
Marketing

Tracey Lincoln Joins Imagine Entertainment As VP, Community And Brand Partnerships

Tracey Lincoln appointed as VP at Imagine Entertainment
Imagine Entertainment focuses on social strategy and brand partnerships [ more ]
morecontent-creation
Entrepreneur
1 month ago
Marketing

Clinton Sparks Podcast: Global BMX Star Shares His Entrepreneurial Journey | Entrepreneur

Effective marketing is crucial for business growth. [ more ]
#influencer-marketing
Digiday
1 month ago
Marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
The Ringer
2 months ago
Marketing

How 2014 Changed the Internet Forever

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]
Adweek
3 months ago
Marketing

What We Lose When Influencers Only Post Paid Content

Influencers' power and influence have grown significantly over the years.
A balance between organic content and sponsored posts is crucial for authenticity and credibility. [ more ]
Digiday
3 months ago
Marketing

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Brands increasingly invest in influencer marketing in the creator economy
Linktree aims to enhance creator monetization and control. [ more ]
The IP Law Blog
3 months ago
Marketing

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1

Understand legal risks in influencer marketing.
Learn how to navigate brand partnerships for safeguarding. [ more ]
Digiday
1 month ago
Marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
The Ringer
2 months ago
Marketing

How 2014 Changed the Internet Forever

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]
Adweek
3 months ago
Marketing

What We Lose When Influencers Only Post Paid Content

Influencers' power and influence have grown significantly over the years.
A balance between organic content and sponsored posts is crucial for authenticity and credibility. [ more ]
Digiday
3 months ago
Marketing

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Brands increasingly invest in influencer marketing in the creator economy
Linktree aims to enhance creator monetization and control. [ more ]
The IP Law Blog
3 months ago
Marketing

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1

Understand legal risks in influencer marketing.
Learn how to navigate brand partnerships for safeguarding. [ more ]
moreinfluencer-marketing
Her Campus
2 months ago
Marketing

Brand Collabs: But Make Them Luxury

Brand partnerships serve as a crucial aspect of marketing, offering mutual exposure and enhancing brand credibility. [ more ]
#marketing-strategy
PR Daily
2 months ago
Marketing

How to know if you need an influencer or a creator - PR Daily

Creators are relatable, while influencers are aspirational in nature, both playing a vital role in marketing partnerships. [ more ]
The Drum
4 months ago
Marketing

Lewis Hamilton and Ferrari is a branding mismatch made in heaven

Lewis Hamilton's move to Ferrari initially seemed incongruent due to his strong association with Mercedes, but the unexpected nature of the partnership can be its brilliance.
Perfect brand partnerships are not always obvious, and the real magic often lies in the unique and unexpected combinations that challenge traditional perceptions. [ more ]
PR Daily
2 months ago
Marketing

How to know if you need an influencer or a creator - PR Daily

Creators are relatable, while influencers are aspirational in nature, both playing a vital role in marketing partnerships. [ more ]
The Drum
4 months ago
Marketing

Lewis Hamilton and Ferrari is a branding mismatch made in heaven

Lewis Hamilton's move to Ferrari initially seemed incongruent due to his strong association with Mercedes, but the unexpected nature of the partnership can be its brilliance.
Perfect brand partnerships are not always obvious, and the real magic often lies in the unique and unexpected combinations that challenge traditional perceptions. [ more ]
moremarketing-strategy
Digiday
2 months ago
Marketing

Influencer agency Billion Dollar Boy offers office space to creators as part of a membership program

Billion Dollar Boy (BDB) launching a creator community membership program to support creators' business needs and develop brand partnerships. [ more ]
#collaboration
The Drum
2 months ago
Marketing

Why agencies must live and breathe 'breakthrough' thinking for brands

Partnerships between brands, agencies, and media owners need to evolve in the new communications economy for success. [ more ]
Lindsey Gamble
1 month ago
Marketing

TikTok is Testing Its Instagram Collabs-Like Feature With More Brands - Lindsey Gamble

TikTok is testing a collaborative feature with high-profile users for brand partnerships and cross-account distribution. [ more ]
The Drum
2 months ago
Marketing

Why agencies must live and breathe 'breakthrough' thinking for brands

Partnerships between brands, agencies, and media owners need to evolve in the new communications economy for success. [ more ]
Lindsey Gamble
1 month ago
Marketing

TikTok is Testing Its Instagram Collabs-Like Feature With More Brands - Lindsey Gamble

TikTok is testing a collaborative feature with high-profile users for brand partnerships and cross-account distribution. [ more ]
morecollaboration
#music-industry
english.elpais.com
3 months ago
Music

Shakira surprises crowds at Coachella with announcement of new world tour

Events like Coachella showcase the power of brand partnerships, with companies leveraging the massive audience for promotion. [ more ]
TechCrunch
4 months ago
Music

Spotify follows Meta, YouTube and others by offering AUX, a service to connect brands and creators | TechCrunch

Spotify launches AUX, a program connecting brands with emerging artists.
Spotify offers new revenue opportunities for artists through brand partnerships. [ more ]
www.nytimes.com
2 weeks ago
New York City

Rob Stone, Master Marketer of Hip-Hop, Is Dead at 55

Rob Stone, a pivotal figure in bridging hip-hop culture and corporate America through music and brand partnerships, passed away at 55. [ more ]
english.elpais.com
3 months ago
Music

Shakira surprises crowds at Coachella with announcement of new world tour

Events like Coachella showcase the power of brand partnerships, with companies leveraging the massive audience for promotion. [ more ]
TechCrunch
4 months ago
Music

Spotify follows Meta, YouTube and others by offering AUX, a service to connect brands and creators | TechCrunch

Spotify launches AUX, a program connecting brands with emerging artists.
Spotify offers new revenue opportunities for artists through brand partnerships. [ more ]
www.nytimes.com
2 weeks ago
New York City

Rob Stone, Master Marketer of Hip-Hop, Is Dead at 55

Rob Stone, a pivotal figure in bridging hip-hop culture and corporate America through music and brand partnerships, passed away at 55. [ more ]
moremusic-industry
RAIN News
3 months ago
Podcast

Flight Studio, AI-intensive podcast media company, launched by serial entrepreneur from hit podcast - RAIN News

Steve Bartlett launched Flight Studio, aiming to disrupt the podcasting industry with innovative commercial offerings and global expansion.
Flight Studio's founding principals have strong backgrounds in media, sales, and brand partnerships, signifying a focus on creating valuable podcast brands. [ more ]
#user-experience
PR Daily
3 months ago
Marketing

The Scoop: Roblox continues its metaverse domination by rolling out ads - PR Daily

Roblox is integrating advertisements in its game through a partnership with PubMatic, allowing realm creators to earn a share of ad revenue.
The company aims to make the ads seamless and has attracted brands like NFL, Nike, and Chipotle to create their own immersive realms. [ more ]
Lindsey Gamble
5 months ago
Marketing

BeReal Launches Official Accounts for Celebrities and Brands With RealPeople and RealBrands - Lindsey Gamble

BeReal's official accounts could potentially alter the user experience
BeReal needs to provide unique and exclusive content to differentiate from existing platforms [ more ]
PR Daily
3 months ago
Marketing

The Scoop: Roblox continues its metaverse domination by rolling out ads - PR Daily

Roblox is integrating advertisements in its game through a partnership with PubMatic, allowing realm creators to earn a share of ad revenue.
The company aims to make the ads seamless and has attracted brands like NFL, Nike, and Chipotle to create their own immersive realms. [ more ]
Lindsey Gamble
5 months ago
Marketing

BeReal Launches Official Accounts for Celebrities and Brands With RealPeople and RealBrands - Lindsey Gamble

BeReal's official accounts could potentially alter the user experience
BeReal needs to provide unique and exclusive content to differentiate from existing platforms [ more ]
moreuser-experience
My Money Chronicles
3 months ago
Marketing

Can You Really Earn a Living from Blogging? - My Money Chronicles

Blogging takes time to become profitable, typically 1-2 years.
Bloggers can monetize through brand partnerships, advertising networks, affiliate links, premium content, consulting/coaching, and email marketing. [ more ]
Forbes
3 months ago
Marketing

Council Post: The Power Of Micro-Influencers In Niche Markets

Micro-influencers offer higher engagement rates due to personal relationships with followers and selectivity in brand partnerships.
Niche markets value micro-influencers for their specific content tailored to unique interests, fostering community and credibility. [ more ]
www.esquire.com
3 months ago
Design

Five Fits With: Ian Ginoza, Creative Director of OTW by Vans

Ian Ginoza has an extensive background in the skateboarding and clothing industries, working with major brands like Nike, Converse, Adidas, and Vans.
Ginoza's career path involved collaborations with renowned artists and designers in the industry, showcasing his expertise in brand partnerships and global marketing. [ more ]
The Drum
3 months ago
Marketing

How brands f*ck-up when working with 'for youth, by youth' communities

Respect communities' wisdom and autonomy
Collaborate with communities authentically [ more ]
#gaming-industry
The Drum
3 months ago
Marketing

Looking for exposure for your brand? In-game partnerships present huge opportunities

The gaming industry is experiencing significant growth and presents ample opportunities for brands through strategic partnerships.
Game studios are focusing on proven online multiplayer titles to mitigate the risks associated with expensive game development. [ more ]
Digiday
5 months ago
Marketing

Advertisers are coming back into esports - but with caution

Brand sponsorships in esports are on the rise in 2024, but in a more experimental and cautious manner.
Esports companies rely on brand partnership revenue to stay afloat, making them more willing to negotiate with brands. [ more ]
Exchangewire
2 weeks ago
Marketing

Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team

Overwolf announced global expansion of brand partnerships team with key appointments, aiming to engage gamers through proprietary ad tech solutions and IAB standard ads. [ more ]
The Drum
3 months ago
Marketing

Looking for exposure for your brand? In-game partnerships present huge opportunities

The gaming industry is experiencing significant growth and presents ample opportunities for brands through strategic partnerships.
Game studios are focusing on proven online multiplayer titles to mitigate the risks associated with expensive game development. [ more ]
Digiday
5 months ago
Marketing

Advertisers are coming back into esports - but with caution

Brand sponsorships in esports are on the rise in 2024, but in a more experimental and cautious manner.
Esports companies rely on brand partnership revenue to stay afloat, making them more willing to negotiate with brands. [ more ]
Exchangewire
2 weeks ago
Marketing

Overwolf Hires Former Epic Games & Twitch Senior Leaders to Grow Global Brand Partnerships Team

Overwolf announced global expansion of brand partnerships team with key appointments, aiming to engage gamers through proprietary ad tech solutions and IAB standard ads. [ more ]
moregaming-industry
www.nytimes.com
4 months ago
Fashion & style

Surf's Up When It Comes to Women and Watches

A watch is considered an essential item for surfing by professional surfers.
Women's surfing has been growing rapidly and attracting more brands. [ more ]
NBC Sports Bay Area & California
4 months ago
San Francisco 49ers

49ers QB Purdy rides John Deere tractor in SF filming commercial

Brock Purdy filmed a John Deere commercial with teammate Colton McKivitz.
Purdy's income supplemented by brand partnerships due to limitations in NFL contracts. [ more ]
#marketing-strategies
Forbes
4 months ago
Marketing

Council Post: What Makes A Great User-Generated Content Creator Portfolio?

Your Portfolio Hinges On Performance And Communication
Case Studies Are Essential for UGC Portfolios [ more ]
Modern Retail
1 month ago
Marketing

Startups seek to make a splash on a budget with product collabs & giveaways

Product collaborations are an affordable way for brands to capture new customers and gain exposure through partnerships with like-minded startups. [ more ]
Forbes
4 months ago
Marketing

Council Post: What Makes A Great User-Generated Content Creator Portfolio?

Your Portfolio Hinges On Performance And Communication
Case Studies Are Essential for UGC Portfolios [ more ]
Modern Retail
1 month ago
Marketing

Startups seek to make a splash on a budget with product collabs & giveaways

Product collaborations are an affordable way for brands to capture new customers and gain exposure through partnerships with like-minded startups. [ more ]
moremarketing-strategies
NBC Chicago
5 months ago
Marketing

Someone won every item advertised during the Super Bowl, thanks to a wild DoorDash ad

DoorDash ran a Super Bowl commercial offering viewers a chance to win luxury prizes by entering a very long promo code on their website.
DoorDash formed partnerships with multiple brands to create the sweepstakes, and all the brands thought it was fun. [ more ]
Digiday
6 months ago
Marketing

If music marketing is a gateway to culture, brands must navigate carefully, execs say

Brands must prioritize music appreciation and avoid appropriation in their music marketing strategies.
Partnerships with artists and creating original music are key tactics for brands looking to leverage music as a conduit to culture. [ more ]
#brand partnerships
Digiday
7 months ago
Marketing

TikTok creators are increasingly tapping into food-centric content - and brands are following

Posting diverse content on social media can open up new opportunities and audiences for businesses and content creators.
Food-related content has become popular on social media platforms like TikTok, attracting millions of views.
Food-related content has led to brand partnerships and opportunities for businesses and content creators. [ more ]
Social Media Explorer
8 months ago
Marketing

The Art and Science Behind Successful Creator-Brand Partnerships With Creators Agency - Social Media Explorer

Creators Agency goes beyond traditional talent representation to help content creators expand their revenue streams.
Brand-creator partnerships are rooted in shared values and beliefs, leading to more authentic content and audience engagement.
Creators Agency uses data analytics to inform their collaboration strategy and predict successful pairings. [ more ]
Adweek
8 months ago
Marketing

Why Crypto Company OKX Remains Bullish Despite Market Infamy

OKX has shifted its marketing strategy from programmatic ads to brand partnerships and changing consumer sentiment.
The collapse of FTX and negative publicity in the crypto industry has led to a focus on rehabilitating the industry's image.
OKX spent $30 million on ad spend in 2022, but has reduced its budget to $24 million in 2023. [ more ]
Digiday
7 months ago
Marketing

TikTok creators are increasingly tapping into food-centric content - and brands are following

Posting diverse content on social media can open up new opportunities and audiences for businesses and content creators.
Food-related content has become popular on social media platforms like TikTok, attracting millions of views.
Food-related content has led to brand partnerships and opportunities for businesses and content creators. [ more ]
Social Media Explorer
8 months ago
Marketing

The Art and Science Behind Successful Creator-Brand Partnerships With Creators Agency - Social Media Explorer

Creators Agency goes beyond traditional talent representation to help content creators expand their revenue streams.
Brand-creator partnerships are rooted in shared values and beliefs, leading to more authentic content and audience engagement.
Creators Agency uses data analytics to inform their collaboration strategy and predict successful pairings. [ more ]
Adweek
8 months ago
Marketing

Why Crypto Company OKX Remains Bullish Despite Market Infamy

OKX has shifted its marketing strategy from programmatic ads to brand partnerships and changing consumer sentiment.
The collapse of FTX and negative publicity in the crypto industry has led to a focus on rehabilitating the industry's image.
OKX spent $30 million on ad spend in 2022, but has reduced its budget to $24 million in 2023. [ more ]
morebrand partnerships
#youtube-monetization
The Hollywood Reporter
1 month ago
Marketing

YouTuber Dhar Mann Inks Deal With Studio71 (Exclusive)

Dhar Mann partners with Studio71 to monetize YouTube videos with brand-safe content and engage with large audiences. [ more ]
Forbes
3 weeks ago
Marketing

How To Make Money On Youtube - 5 Methods

YouTube offers diverse monetization opportunities for creators through ads, sponsorships, merch, and affiliate marketing. [ more ]
The Hollywood Reporter
1 month ago
Marketing

YouTuber Dhar Mann Inks Deal With Studio71 (Exclusive)

Dhar Mann partners with Studio71 to monetize YouTube videos with brand-safe content and engage with large audiences. [ more ]
Forbes
3 weeks ago
Marketing

How To Make Money On Youtube - 5 Methods

YouTube offers diverse monetization opportunities for creators through ads, sponsorships, merch, and affiliate marketing. [ more ]
moreyoutube-monetization
The Drum
2 weeks ago
Marketing

MoneyGram's CMO on its F1 partnership: 'People get behind it because it's genuine'

Partnerships can help brands connect with audiences authentically through distinctive and relevant platforms. [ more ]
AdExchanger
2 weeks ago
Marketing tech

Travelers Just Want To Spend | AdExchanger

Traveling boosts consumer spending on non-travel items like electronics and services, creating opportunities for brands outside the travel industry. [ more ]
Eater Chicago
3 weeks ago
Chicago

Pizza Hut's Tavern Pizza Is More Embarrassing Than Chicago Baseball

Craig Robinson, known for The Office, features in Pizza Hut ads, hinting at a disconnect between his Chicago pizza heritage and brand partnerships. [ more ]
Queerty
4 weeks ago
Design

Jonathan Bailey turned that milky oral scene from 'Fellow Travelers' into a way to raise cash for charity - Queerty

Embracing LGBTQ+ representation through creative fundraising initiatives. [ more ]
Modern Retail
1 month ago
Marketing

Instacart is betting on YouTube to turbocharge its $871M ad business

Instacart partners with brands for targeted YouTube ads using shopper data. [ more ]
[ Load more ]