#brand-partnerships

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Marketing tech
fromThe Drum
1 month ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
Social media marketing
fromAdweek
2 weeks ago

McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs

The social and influencer marketing conversation continues after ADWEEK's Social Media Week.
McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.
Olipop's Barbie collaboration showcased effective brand partnerships in marketing.
fromForbes
1 week ago
Social media marketing

Marketing Strategies Freelancers Can Steal From HBO's 'The Last Of Us'

Marketing tech
fromThe Drum
1 month ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
Social media marketing
fromAdweek
2 weeks ago

McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs

The social and influencer marketing conversation continues after ADWEEK's Social Media Week.
McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.
Olipop's Barbie collaboration showcased effective brand partnerships in marketing.
fromForbes
1 week ago
Social media marketing

Marketing Strategies Freelancers Can Steal From HBO's 'The Last Of Us'

more#marketing-strategies
#advertising
Media industry
fromThe Drum
2 months ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
Marketing tech
fromLindsey Gamble
2 weeks ago

Meta Expands Creator Advertising: Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads - Lindsey Gamble

Meta enhances brand-creator partnerships with new features like Reels Trending Ads and Partnership Ads for Facebook Live.
Social media marketing
fromForbes
2 months ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Media industry
fromDigiday
1 month ago

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
Media industry
fromThe Drum
2 months ago

How SNL's 50th anniversary showed future of TV branding - and what it means for marketers

SNL's approach to brand integration showcases the evolution of advertising in the era of streaming and social media.
Marketing tech
fromLindsey Gamble
2 weeks ago

Meta Expands Creator Advertising: Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads - Lindsey Gamble

Meta enhances brand-creator partnerships with new features like Reels Trending Ads and Partnership Ads for Facebook Live.
Social media marketing
fromForbes
2 months ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Media industry
fromDigiday
1 month ago

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
more#advertising
fromDigiday
2 weeks ago

BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

BBC Studios' StoryWorks and Brand USA celebrated their success with 'USA Through Film', utilizing culturally rich storytelling to redefine perceptions of the U.S.
Marketing tech
#influencer-marketing
Social media marketing
fromForbes
2 months ago

Influencer Marketing Is Busting Through The Walls Of Social Media

Influencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Marketing tech
fromForbes
2 months ago

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

Leveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.
Authenticity and long-term relationships are key to successful brand ambassador strategies.
Marketing tech
fromForbes
3 weeks ago

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
Marketing
fromWhat's Trending
10 months ago

How Adam Rose Became Social Media's Favorite Entertainer and Brand Whisperer

Adam Rose combines traditional entertainment experience with digital content creation for brand success.
Marketing
fromRolling Out
5 months ago

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.
Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.
Social media marketing
fromForbes
2 months ago

Influencer Marketing Is Busting Through The Walls Of Social Media

Influencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Marketing tech
fromForbes
2 months ago

Identifying Brand Ambassadors And Partnerships That Authentically Represent Your Brand

Leveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.
Authenticity and long-term relationships are key to successful brand ambassador strategies.
Marketing tech
fromForbes
3 weeks ago

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
Marketing
fromWhat's Trending
10 months ago

How Adam Rose Became Social Media's Favorite Entertainer and Brand Whisperer

Adam Rose combines traditional entertainment experience with digital content creation for brand success.
Marketing
fromRolling Out
5 months ago

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.
Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.
more#influencer-marketing
#content-creation
more#content-creation
fromNew York Post
3 weeks ago

The best 2025 jewelry gifts and trends, according to London Jewelers

Having a business that has survived 100 years with four generations involved is very rare today. We've built this with a lot of pride and integrity.
London food
#marketing-strategy
Marketing tech
fromForbes
2 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Marketing tech
fromAdweek
1 month ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.
The model focuses on collaboration over traditional commercial advertising methods.
Marketing tech
fromForbes
2 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Marketing tech
fromAdweek
1 month ago

Inside Dirt's Immersive Approach to Advertising

Dirt innovates brand partnerships by blending editorial content with creative advertising.
The model focuses on collaboration over traditional commercial advertising methods.
more#marketing-strategy
Media industry
fromDigiday
4 weeks ago

Creators pivot as brands' spending goes into 'freeze mode'

Brands are halting spending due to budget freezes related to tariffs, affecting creators' partnerships.
#sponsorships
more#sponsorships
#audience-engagement
Marketing tech
fromDigiday
2 months ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

This year's nominees highlight technology and immersive experiences as critical in modern media campaigns.
Marketing
fromBusiness Insider
6 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
fromDigiday
3 months ago
Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Marketing tech
fromDigiday
2 months ago

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

This year's nominees highlight technology and immersive experiences as critical in modern media campaigns.
Marketing
fromBusiness Insider
6 months ago

Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire

MrBeast leverages his massive YouTube audience and unique content style to attract lucrative brand sponsorships.
fromDigiday
3 months ago
Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

more#audience-engagement
Marketing tech
fromFast Company
2 months ago

How Influencer Brandon Edelman made $768,000 in a year-and what he actually took home

Influencer Brandon Edelman made $768,000 last year, netting over $300,000 after expenses and taxes.
Marketing tech
fromModern Retail
3 months ago

Marketplace Briefing: How creator-affiliate platform ShopMy is carving out a bigger share of the social shopping pie

ShopMy positions itself as a leading platform for influencer monetization through innovative tools and strong brand partnerships.
Marketing tech
fromForbes
3 months ago

Council Post: How To Build Successful Brand Partnerships

The right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.
#social-media
Social media marketing
fromAdweek
3 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.
Social media marketing
fromAdweek
3 months ago

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Kevin Hart updated his sponsored social media posts to include clearer disclosures following a review by NAD of advertising practices.
more#social-media
Marketing
fromAdweek
8 months ago

Why Creators Are Driving the Future of Brand Partnerships

Traditional celebrity brand deals are becoming obsolete, shifting towards more authentic and genuine connections in brand partnerships.
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