#brand-partnerships

#brand-partnerships

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.

"Last year we started to test doing more work with creators - that worked and we were able to secure more funding for this year," said Matthew Dacey, Tripadvisor's CMO.

Golf creators are capitalizing on the sport's new cultural relevance, attracting more brand deals than ever, due to the influx of fans and modern content.

"Our audience is always looking for an opportunity to drive savings and get affordable things, but also get messages that are personalized and relevant for them."

A powerful way to reach and engage new audiences is through innovative brand partnerships, which can substantially drive business growth even for smaller brands.

Cartwright mentioned that brands are moving to shorter-term partnerships as a strategy to cope with economic uncertainty and new tariffs impacting their budgets.

"From my perspective, whilst the risk of a potential recession will naturally have an impact on brands' marketing budgets, influencers shouldn't be disproportionately affected within the cuts. If anything, brands should be leaning on them more."

The intentionally bespoke approach is meant to offer an alternative for brands uninterested in competing with algorithms for the attention of their audiences.

"So $768,000 is the top number, 20 percent of that goes to management, so we're down to, like, what $550k? From $550k, $200,000 of that goes to taxes..."

This year's winners exemplify the power of creativity, innovation and collaboration in modern marketing, setting new standards in audience engagement, technology use, and compelling storytelling.

Strategic collaborations in movie marketing have shifted from mere visibility to creating engaging experiences that allow consumers to immerse themselves in a film's narrative.

New creators often approach brand partnerships unaware of the many additional services and rights they can and should charge for in their agreements.

MrBeast’s sponsorship pitch decks reveal how he utilizes his massive audience metrics and stunt-centric content style to attract major brand partnerships, underscoring his market influence.