#brand-partnerships
#brand-partnerships

How This YouTube Family Landed A Deal With Disney

Authenticity is key to successful brand partnerships in the digital media landscape. [ more ]

Forbes

30 Under 30 Europe Media & Marketing 2024: How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue

Madeline Argy, a social media star, started her content creation journey from a TikTok video out of boredom and has now amassed over 7 million followers across platforms.

The 2024 Media & Marketing list features young individuals under 30 who are making significant impacts in their respective fields through innovative approaches and collaborations. [ more ]

Forbes

How The "Pretty Lonesome" Podcast Host Earned 7-Figures And Inked A Deal With Alex Cooper

Madeline Argy's storytelling attracts millions of followers on multiple social media platforms.

Argy stresses the importance of authenticity and living life to spark content inspiration. [ more ]

Deadline

Tracey Lincoln Joins Imagine Entertainment As VP, Community And Brand Partnerships

Tracey Lincoln appointed as VP at Imagine Entertainment

Imagine Entertainment focuses on social strategy and brand partnerships [ more ]

Digiday

Pepsi MAX, MiQ, Gamelight, Tripadvisor and Netflix are 2023 Digiday Awards Europe finalists

Creating content that resonates with audience interests and investing in partnerships are key themes for the Digiday Awards Europe finalists.

Pepsi MAX's partnership with Big Zuu received a 99% positive sentiment rate for its recipe inspiration campaign. [ more ]

Lindsey Gamble

4 months ago

Business intelligence

LinkedIn Rolls Out Newsletter-Specific Analytics and Draft Templates for Newsletters - Lindsey Gamble

LinkedIn is adding the ability to duplicate previous drafts as templates for newsletters.

The updates respond to user feedback and improve LinkedIn Newsletters.

New analytics will provide creators with more insight into newsletter consumption and assist with brand partnerships. [ more ]

My Money Chronicles

Can You Really Earn a Living from Blogging? - My Money Chronicles

Blogging takes time to become profitable, typically 1-2 years.

Bloggers can monetize through brand partnerships, advertising networks, affiliate links, premium content, consulting/coaching, and email marketing. [ more ]

Digiday

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Brands increasingly invest in influencer marketing in the creator economy

Linktree aims to enhance creator monetization and control. [ more ]

TechCrunch

Startup companies

hopMy lands $18.5M to help influencers earn more money from promoting products | TechCrunch

ShopMy raised $18.5 million for creator platform

Platform connects creators with top brands and provides tools for monetization. [ more ]

Adweek

What We Lose When Influencers Only Post Paid Content

Influencers' power and influence have grown significantly over the years.

A balance between organic content and sponsored posts is crucial for authenticity and credibility. [ more ]

MarTech

Navigating the creator economy: Strategies for brands and marketing teams | MarTech

Brands are recognizing the value of authenticity and targeted reach in the creator economy

Partnering with creators allows brands to reach and engage audiences more genuinely and effectively than traditional advertising [ more ]

Social Media Explorer

5 months ago

The Art and Science Behind Successful Creator-Brand Partnerships With Creators Agency - Social Media Explorer

Creators Agency goes beyond traditional talent representation to help content creators expand their revenue streams.

Brand-creator partnerships are rooted in shared values and beliefs, leading to more authentic content and audience engagement.

Creators Agency uses data analytics to inform their collaboration strategy and predict successful pairings. [ more ]

The Drum

Influencers are now asking to be in our brands ads. And we should listen

Influencer marketing gaining prominence at marketing festivals and events.

Shift towards investing in influencer partnerships over traditional ad spots like the Super Bowl. [ more ]

VentureBeat

Open World reveals Game Dev division, offering market strategies and support

Open World launching Game Dev division for game developers

Full-service marketing solution offered for game industry by Loaded [ more ]

Forbes

Council Post: What Makes A Great User-Generated Content Creator Portfolio?

Your Portfolio Hinges On Performance And Communication

Case Studies Are Essential for UGC Portfolios [ more ]

moremarketing-strategies

Hubspot

4 months ago

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.

44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets. [ more ]

Her Campus

5 days ago

Brand Collabs: But Make Them Luxury

Brand partnerships serve as a crucial aspect of marketing, offering mutual exposure and enhancing brand credibility. [ more ]

Modern Retail

1 week ago

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]

PR Daily

1 week ago

How to know if you need an influencer or a creator - PR Daily

Creators are relatable, while influencers are aspirational in nature, both playing a vital role in marketing partnerships. [ more ]

The Ringer

1 week ago

How 2014 Changed the Internet Forever

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]

Digiday

2 weeks ago

Influencer agency Billion Dollar Boy offers office space to creators as part of a membership program

Billion Dollar Boy (BDB) launching a creator community membership program to support creators' business needs and develop brand partnerships. [ more ]

The Drum

2 weeks ago

Why agencies must live and breathe 'breakthrough' thinking for brands

Partnerships between brands, agencies, and media owners need to evolve in the new communications economy for success. [ more ]

english.elpais.com

3 weeks ago

Music

Shakira surprises crowds at Coachella with announcement of new world tour

Events like Coachella showcase the power of brand partnerships, with companies leveraging the massive audience for promotion. [ more ]

TechCrunch

Music

Spotify follows Meta, YouTube and others by offering AUX, a service to connect brands and creators | TechCrunch

Spotify launches AUX, a program connecting brands with emerging artists.

Spotify offers new revenue opportunities for artists through brand partnerships. [ more ]

RAIN News

4 weeks ago

Podcast

Flight Studio, AI-intensive podcast media company, launched by serial entrepreneur from hit podcast - RAIN News

Steve Bartlett launched Flight Studio, aiming to disrupt the podcasting industry with innovative commercial offerings and global expansion.

Flight Studio's founding principals have strong backgrounds in media, sales, and brand partnerships, signifying a focus on creating valuable podcast brands. [ more ]

PR Daily

4 weeks ago

The Scoop: Roblox continues its metaverse domination by rolling out ads - PR Daily

Roblox is integrating advertisements in its game through a partnership with PubMatic, allowing realm creators to earn a share of ad revenue.

The company aims to make the ads seamless and has attracted brands like NFL, Nike, and Chipotle to create their own immersive realms. [ more ]

Forbes

Council Post: The Power Of Micro-Influencers In Niche Markets

Micro-influencers offer higher engagement rates due to personal relationships with followers and selectivity in brand partnerships.

Niche markets value micro-influencers for their specific content tailored to unique interests, fostering community and credibility. [ more ]

The IP Law Blog

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1

Understand legal risks in influencer marketing.

Learn how to navigate brand partnerships for safeguarding. [ more ]

www.esquire.com

Design

Five Fits With: Ian Ginoza, Creative Director of OTW by Vans

Ian Ginoza has an extensive background in the skateboarding and clothing industries, working with major brands like Nike, Converse, Adidas, and Vans.

Ginoza's career path involved collaborations with renowned artists and designers in the industry, showcasing his expertise in brand partnerships and global marketing. [ more ]

The Drum

How brands f*ck-up when working with 'for youth, by youth' communities

Respect communities' wisdom and autonomy

Collaborate with communities authentically [ more ]

The Drum

Looking for exposure for your brand? In-game partnerships present huge opportunities

The gaming industry is experiencing significant growth and presents ample opportunities for brands through strategic partnerships.

Game studios are focusing on proven online multiplayer titles to mitigate the risks associated with expensive game development. [ more ]

Digiday

Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

U.S. ban on TikTok could shift agency investments to other platforms like Meta, YouTube, and emerging apps.

Creators on YouTube Shorts are demonstrating the ability to engage niche communities and communicate brand messages effectively. [ more ]

Adweek

With Its 'Events for Content' Model, GMG Is Reimagining Experiential

Events for Content strategy combines influencer marketing with content studio

GMG's experiential business growing, aims for 15% revenue in 2024 [ more ]

www.nytimes.com

Fashion & style

Surf's Up When It Comes to Women and Watches

A watch is considered an essential item for surfing by professional surfers.

Women's surfing has been growing rapidly and attracting more brands. [ more ]

NBC Sports Bay Area & California

San Francisco 49ers

49ers QB Purdy rides John Deere tractor in SF filming commercial

Brock Purdy filmed a John Deere commercial with teammate Colton McKivitz.

Purdy's income supplemented by brand partnerships due to limitations in NFL contracts. [ more ]

The Drum

Lewis Hamilton and Ferrari is a branding mismatch made in heaven

Lewis Hamilton's move to Ferrari initially seemed incongruent due to his strong association with Mercedes, but the unexpected nature of the partnership can be its brilliance.

Perfect brand partnerships are not always obvious, and the real magic often lies in the unique and unexpected combinations that challenge traditional perceptions. [ more ]

NBC Chicago

Someone won every item advertised during the Super Bowl, thanks to a wild DoorDash ad

DoorDash ran a Super Bowl commercial offering viewers a chance to win luxury prizes by entering a very long promo code on their website.

DoorDash formed partnerships with multiple brands to create the sweepstakes, and all the brands thought it was fun. [ more ]

Digiday

Advertisers are coming back into esports - but with caution

Brand sponsorships in esports are on the rise in 2024, but in a more experimental and cautious manner.

Esports companies rely on brand partnership revenue to stay afloat, making them more willing to negotiate with brands. [ more ]

Lindsey Gamble

BeReal Launches Official Accounts for Celebrities and Brands With RealPeople and RealBrands - Lindsey Gamble

BeReal's official accounts could potentially alter the user experience

BeReal needs to provide unique and exclusive content to differentiate from existing platforms [ more ]

Washington Post

Women in technology

Brands find a new way to reach many consumers: Older women

Older influencers are gaining popularity, with some reaching thousands or even millions of followers.

Brands are starting to recognize the influence and buying power of older influencers. [ more ]

Digiday

If music marketing is a gateway to culture, brands must navigate carefully, execs say

Brands must prioritize music appreciation and avoid appropriation in their music marketing strategies.

Partnerships with artists and creating original music are key tactics for brands looking to leverage music as a conduit to culture. [ more ]

Entrepreneur

4 months ago

How Influencers are Revolutionizing Brand Visibility | Entrepreneur

Influencers have become a powerful marketing tool as people trust and want to emulate them online.

Investing in influencer partnerships involves finding a harmonious partnership that aligns with brand values and goals. [ more ]

Digiday

5 months ago

TikTok creators are increasingly tapping into food-centric content - and brands are following

Posting diverse content on social media can open up new opportunities and audiences for businesses and content creators.

Food-related content has become popular on social media platforms like TikTok, attracting millions of views.

Food-related content has led to brand partnerships and opportunities for businesses and content creators. [ more ]

Adweek

5 months ago