Dalton Knecht, a rookie for the Lakers, had a tumultuous first season filled with ups and downs, including being traded and sidelined. Despite the challenges, his off-season allows him to regroup and concentrate on building his brand. Knecht recently launched a partnership with El Pollo Loco, which he initiated after asking for restaurant recommendations upon being drafted. This collaboration marks a key moment as he engages with fans, reflecting his dual commitments to basketball and expanding his personal brand.
Knecht's rookie season in the NBA was turbulent, marked by a trade, a rescinded deal, and being out of the rotation; yet he remains focused on growth.
The collaboration with El Pollo Loco began when Knecht sought local restaurant recommendations after being drafted, allowing him to build his brand alongside his basketball career.
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