McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
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McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs
"It was completely fan-led. [They] coined it, 'The Grimace Effect.'"
ADWEEK's Social Media Week highlighted ongoing discussions around social and influencer marketing. Brands like McDonald's and Olipop showcased their unique strategies for engaging audiences through creative collaborations. McDonald's 'Grimace Effect' became a social media phenomenon after reintroducing the character, leading to successful partnerships and fan engagement. Olipop's collaboration with Barbie around a special flavor launch exemplified strategic brand partnerships that also resonate with cultural moments. Overall, the event underscored the importance of creativity and collaboration in modern marketing.
#social-media #influencer-marketing #brand-partnerships #marketing-strategies #event-summary
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