As a recession looms, content creators are adapting their monetization strategies by emphasizing brand partnerships instead of subscriptions and donations from their audiences. The anticipation of lower consumer spending has led many to view advertisers as more stable revenue sources. While ad budgets may face scrutiny in uncertain times, industry experts suggest that the value of influencers will maintain or even grow. Creators are reducing appeals for individual financial support, aiming for a more solid income from brand deals to ensure financial stability amid potential economic challenges.
"From my perspective, whilst the risk of a potential recession will naturally have an impact on brands' marketing budgets, influencers shouldn't be disproportionately affected within the cuts. If anything, brands should be leaning on them more."
"Creators such as Twitch streamer Swearin...are actively reducing how often they push for subscriptions and donations from their viewers."
Collection
[
|
...
]