#content-creators

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fromCreative Boom
5 days ago

Pepsi launches landmark campaign: is this the future of advertising?

The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.
Media industry
Food & drink
fromTheWrap
1 week ago

Raptive Adds 6 Creators to Its $1 Million in Ad Revenue Luminaries Tier

Raptive adds six new food creators to its Luminaries roster, all earning over $1 million in ad revenue.
Digital life
fromForbes
2 weeks ago

How Creators Smosh and Dhar Mann Are Building Hollywood-Level Brands

Content creators are increasingly rivaling traditional media through quality and innovative approaches.
fromTheregister
3 weeks ago

AI scrapers would be forced to ask permission under bill

A bipartisan bill aims to protect copyright by requiring AI companies to obtain permission before using copyrighted content for training.
Digital life
fromFast Company
1 month ago

$100,000, 100 streamers: IShowSpeed and Jynxzi's Fortnite tournament is already drawing excitement

IShowSpeed and Jynxzi are hosting a $100,000 Fortnite tournament featuring 100 top creators, the largest celebrity Fortnite match to date.
Video games
fromGameSpot
1 month ago

Diablo 4 Content Creators Just Got A Secret Glimpse Of The Game's Future

Big changes for Diablo 4 are anticipated according to content creators who previewed upcoming updates.
fromModern Retail
1 month ago

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.
E-Commerce
E-Commerce
fromDigiday
1 month ago

From sidelines to spotlight: Esports events are putting creators center stage

Esports World Cup is focusing on individual content creators to engage fans and brands.
#youtube
more#youtube
fromIT Pro
1 month ago

Government consults on controversial AI training rules

"This is all about partnership: balancing strong protections for creators while removing barriers to AI innovation; and working together across government and industry sectors to deliver this."
Artificial intelligence
fromBusiness Insider
2 months ago

Starbucks is hiring 2 influencers for 'an epic year' of travelling the world and paying them up to $136,000

Starbucks is hiring two content creators to travel the world for a year and shoot content for its social platforms, with pay up to $136,000.
Toronto startup
fromLindsey Gamble
3 months ago

Expedia's Trip Matching Turns Instagram Reels Into Bookable Travel Itineraries - Lindsey Gamble

Expedia is leveraging social media, recognizing that 80% of millennials make travel decisions based on platforms, thereby enhancing the booking experience using AI.
Marketing tech
Artificial intelligence
fromTechSpot
3 months ago

Cloudflare CEO warns AI and zero-click internet are killing the web's business model

AI and zero-click searches threaten the business model of the web that supported content creators for years.
The shift towards zero-click searches reduces traffic to content creators significantly.
fromBusiness Insider
3 months ago

Instagram's top executive says the company has spent 'hundreds of millions' of dollars wooing creators

Instagram has invested hundreds of millions, maybe a billion or two, over the course of my tenure on creators.
Social media marketing
Media industry
fromDigiday
4 months ago

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
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