#content-creators

#content-creators

Are you still using Snapchat? It's the social media app that keeps on kicking, to the tune of more than 900 million monthly active users. Today, Perplexity.AI and Snap announced that the AI company will power AI search on Snapchat. This $400 million partnership means the AI startup will integrate its conversational AI answer engine in the Snapchat app, starting in early 2026.

Former professional footballers and content creators will team up once again for the second season of Baller League UK. The six-a-side format was set up in Germany by entrepreneur Felix Starck and footballers Mats Hummels and Lukas Podolski in 2023. The first UK edition took place in March and a US version will begin later this year with YouTuber IShowSpeed, Olympian Usain Bolt and World Cup winner Ronaldinho among the team managers.

The media landscape is undergoing a seismic shift, with most people and creatives unaware of the profound change in how content is consumed and experienced.

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.

"This is all about partnership: balancing strong protections for creators while removing barriers to AI innovation; and working together across government and industry sectors to deliver this."

Starbucks is hiring two content creators to travel the world for a year and shoot content for its social platforms, with pay up to $136,000.

Social media has made it easier for creators to earn 'passive' income through affiliate marketing, a sector expected to grow significantly in the coming years.