Any Means Possible and Bang Energy Announce Streaming Group's Own Flavor in Brand FirstBang Energy collaborates with content creators for the first time, launching Bang Any Means Orange flavor.
YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their BusinessesYouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Major YouTube creators aim to draw ad dollars away from TV during UpfrontsYouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
YouTube Is Experimenting With AI Brainstorming For CreatorsYouTube is testing a new AI feature powered by Gemini to enhance content creators' brainstorming capabilities.
YouTube Gains Driven By Content "Designed Specifically For The Big Screen," Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20%YouTube's growth is significantly driven by its performance in the living room and TV viewership.
YouTube Expands Courses To More Creators - Lindsey GambleYouTube's Courses feature allows creators to monetize their educational content directly on the platform, expanding their audience and engagement opportunities.
YouTube tests turning off notifications for channels you don't watchYouTube tests limiting notifications for frequently uploading channels to improve user engagement.
YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their BusinessesYouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Major YouTube creators aim to draw ad dollars away from TV during UpfrontsYouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
YouTube Is Experimenting With AI Brainstorming For CreatorsYouTube is testing a new AI feature powered by Gemini to enhance content creators' brainstorming capabilities.
YouTube Gains Driven By Content "Designed Specifically For The Big Screen," Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20%YouTube's growth is significantly driven by its performance in the living room and TV viewership.
YouTube Expands Courses To More Creators - Lindsey GambleYouTube's Courses feature allows creators to monetize their educational content directly on the platform, expanding their audience and engagement opportunities.
YouTube tests turning off notifications for channels you don't watchYouTube tests limiting notifications for frequently uploading channels to improve user engagement.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencersContent creators are increasingly vocal about politics, impacting influencer marketing dynamics.The rise of political discourse among influencers has reshaped audience expectations.
How Content Creators Are Shaping the NBA All-Star Experience - BoardroomNBA All-Star Weekend increasingly integrates content creators, blending sports with social media culture.
TikTok influencers are tired and angry, but cautiously hopefulTikTok faces a potential US shutdown due to a divest-or-ban law, with its future uncertain for creators.
US TikTok content creators warn followers to find them on Instagram, YouTubeThe potential TikTok ban is causing creators to shift focus to other platforms, highlighting economic dangers for small businesses and content creators.
'This is a real industry': Supreme Court decision on banning TikTok could devastate creators and small businesses - and potentially wipe out $1.3 billion in revenue in a single monthTikTok's potential shutdown could severely impact content creators' income, forcing them to quickly adapt to alternative platforms.
Content creators respond to TikTok's uncertain future in the USContent creators fear losing their audience and income due to TikTok's uncertain future in the U.S.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencersContent creators are increasingly vocal about politics, impacting influencer marketing dynamics.The rise of political discourse among influencers has reshaped audience expectations.
How Content Creators Are Shaping the NBA All-Star Experience - BoardroomNBA All-Star Weekend increasingly integrates content creators, blending sports with social media culture.
TikTok influencers are tired and angry, but cautiously hopefulTikTok faces a potential US shutdown due to a divest-or-ban law, with its future uncertain for creators.
US TikTok content creators warn followers to find them on Instagram, YouTubeThe potential TikTok ban is causing creators to shift focus to other platforms, highlighting economic dangers for small businesses and content creators.
'This is a real industry': Supreme Court decision on banning TikTok could devastate creators and small businesses - and potentially wipe out $1.3 billion in revenue in a single monthTikTok's potential shutdown could severely impact content creators' income, forcing them to quickly adapt to alternative platforms.
Content creators respond to TikTok's uncertain future in the USContent creators fear losing their audience and income due to TikTok's uncertain future in the U.S.
META hosts Oscars watch party with some of the biggest pop culture content creatorsThe META Oscars watch party united influential content creators to celebrate pop culture and share their reactions during Hollywood's biggest night.
Short-form Video Wars: How Competitors Are Seizing on TikTok's SetbackCompetitors are leveraging TikTok's challenges to enhance their platforms and attract creators.
META hosts Oscars watch party with some of the biggest pop culture content creatorsThe META Oscars watch party united influential content creators to celebrate pop culture and share their reactions during Hollywood's biggest night.
Short-form Video Wars: How Competitors Are Seizing on TikTok's SetbackCompetitors are leveraging TikTok's challenges to enhance their platforms and attract creators.
Is the Future of the Creator Economy Direct-to-Consumer?Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
What happens if TikTok is banned?TikTok ban in the U.S. could severely impact content creators' livelihoods and the creator economy.
Is the Future of the Creator Economy Direct-to-Consumer?Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
What happens if TikTok is banned?TikTok ban in the U.S. could severely impact content creators' livelihoods and the creator economy.
The Trump tariffs are forcing creators to overhaul their side businessesTrump's tariffs are increasing costs for content creators reliant on foreign manufacturing, affecting product launches and pricing.Creators are struggling to find affordable manufacturing alternatives in response to tariffs.
Creators are suing PayPal over its browser extension HoneyContent creators accuse PayPal's Honey extension of misappropriating affiliate sales credit, impacting their earnings.
The Trump tariffs are forcing creators to overhaul their side businessesTrump's tariffs are increasing costs for content creators reliant on foreign manufacturing, affecting product launches and pricing.Creators are struggling to find affordable manufacturing alternatives in response to tariffs.
Creators are suing PayPal over its browser extension HoneyContent creators accuse PayPal's Honey extension of misappropriating affiliate sales credit, impacting their earnings.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
3 Ways Brands Can Bridge the Black Influencer Pay GapRacial pay disparities in influencer marketing are substantial, with Black creators earning significantly less than their White counterparts.
Humanz brings its influencer marketing platform to the U.S. | TechCrunchHumanz expands to the U.S., indicating a rise in demand for marketing tools for content creators amidst a booming influencer marketing industry.
Don Draper's Mistake: Why Creator Marketing Needs More Than MoneyBrands must shift from transactional views of creators to building long-term partnerships.
Dubai Launches Ambitious Creator Hub To Attract Global Digital TalentDubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.
How Do Content Creators Decide What To Charge?Content creators struggle to determine fair rates for sponsored content due to the lack of standardized guidelines and accurate rate calculators.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
3 Ways Brands Can Bridge the Black Influencer Pay GapRacial pay disparities in influencer marketing are substantial, with Black creators earning significantly less than their White counterparts.
Humanz brings its influencer marketing platform to the U.S. | TechCrunchHumanz expands to the U.S., indicating a rise in demand for marketing tools for content creators amidst a booming influencer marketing industry.
Don Draper's Mistake: Why Creator Marketing Needs More Than MoneyBrands must shift from transactional views of creators to building long-term partnerships.
Dubai Launches Ambitious Creator Hub To Attract Global Digital TalentDubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.
How Do Content Creators Decide What To Charge?Content creators struggle to determine fair rates for sponsored content due to the lack of standardized guidelines and accurate rate calculators.
Apex Legends Season 24 Lets Livestreamers Run The ShowApex Legends' Season 24 allows content creators to lead gameplay challenges, celebrating the game's sixth anniversary with exclusive rewards and community goals.
YouTube's top trends for 2024 include Bay Area creatorsYouTube's 2024 trends reveal a shift towards video podcasts and gaming content, highlighting their growing influence and viewership.
Apex Legends Season 24 Lets Livestreamers Run The ShowApex Legends' Season 24 allows content creators to lead gameplay challenges, celebrating the game's sixth anniversary with exclusive rewards and community goals.
YouTube's top trends for 2024 include Bay Area creatorsYouTube's 2024 trends reveal a shift towards video podcasts and gaming content, highlighting their growing influence and viewership.
Hottie' Dems and Chappell Roan stans: meet the 200 TikTokers who scored access to the conventionNon-traditional media is now key to political engagement and storytelling during events like the Democratic National Convention.The DNC has credentialed hundreds of influencers to increase the convention's outreach and impact on modern news consumption.
The Who's Who of MAGA Influencers You Should Know About by NowThe 2024 election highlighted the significant influence of content creators and podcasters in politics, particularly for Trump's campaigns.
Hottie' Dems and Chappell Roan stans: meet the 200 TikTokers who scored access to the conventionNon-traditional media is now key to political engagement and storytelling during events like the Democratic National Convention.The DNC has credentialed hundreds of influencers to increase the convention's outreach and impact on modern news consumption.
The Who's Who of MAGA Influencers You Should Know About by NowThe 2024 election highlighted the significant influence of content creators and podcasters in politics, particularly for Trump's campaigns.
What App Will Users Gravitate Toward if TikTok Is Actually Banned?The U.S. Supreme Court may uphold a ban on TikTok, affecting content creators' ability to use the platform for audience engagement.
TikTok Ban Threatens Creator Economy: 'There Is No Way I'd Have a Functioning Business'A potential TikTok ban could have significant financial repercussions for content creators who rely on the platform for income.
TikTok content creators sue the US government over law that could ban the popular platformContent creators suing U.S. government over TikTok ban, citing First Amendment rights violation.
Twitch streamers lament likely loss of TikTok as an audience referral engineThe potential U.S. TikTok ban threatens creators' audience growth across platforms, particularly affecting their use of 'clipping culture' to enhance visibility on Twitch.
TikTok content creators sue the US government over potential banContent creators on TikTok are taking legal action against the U.S. government in response to a new law requiring ByteDance to sell assets or face a ban.
Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.Gen Z trusts college content creators on TikTok over traditional platforms for authentic insights into college experiences.
What App Will Users Gravitate Toward if TikTok Is Actually Banned?The U.S. Supreme Court may uphold a ban on TikTok, affecting content creators' ability to use the platform for audience engagement.
TikTok Ban Threatens Creator Economy: 'There Is No Way I'd Have a Functioning Business'A potential TikTok ban could have significant financial repercussions for content creators who rely on the platform for income.
TikTok content creators sue the US government over law that could ban the popular platformContent creators suing U.S. government over TikTok ban, citing First Amendment rights violation.
Twitch streamers lament likely loss of TikTok as an audience referral engineThe potential U.S. TikTok ban threatens creators' audience growth across platforms, particularly affecting their use of 'clipping culture' to enhance visibility on Twitch.
TikTok content creators sue the US government over potential banContent creators on TikTok are taking legal action against the U.S. government in response to a new law requiring ByteDance to sell assets or face a ban.
Gen Z turns to TikTok to find the perfect school. Some college students are cashing in.Gen Z trusts college content creators on TikTok over traditional platforms for authentic insights into college experiences.
Snapchat Looks to Scoop Up TikTok Users With New CampaignSnapchat's initiatives have significantly boosted content creator engagement and success.The platform experiences substantial user engagement growth, reflected in increased content views and Spotlight users.
Meet the TikTok creators who are suing the DOJ over the potential ban of the platformEight TikTok content creators sued the U.S. government over the TikTok ban, citing First Amendment rights.
Influencers Sue Capital One On Claims Company Stole Affiliate Marketing SalesInfluencers accuse Capital One of stealing affiliate marketing commissions through its shopping browser extension.
Meet the TikTok creators who are suing the DOJ over the potential ban of the platformEight TikTok content creators sued the U.S. government over the TikTok ban, citing First Amendment rights.
Influencers Sue Capital One On Claims Company Stole Affiliate Marketing SalesInfluencers accuse Capital One of stealing affiliate marketing commissions through its shopping browser extension.
Here's what TikTok users are saying about the looming banTikTok creators face uncertainty as a potential ban looms, impacting their income and future opportunities.TikTok's unique platform has played a significant role in creators' careers and connections.
Online course platform Kajabi allows creators to build their own branded apps | TechCrunchContent creators can now easily build a customized branded mobile app through Kajabi, enhancing user experience and interaction with customers.
Here's what TikTok users are saying about the looming banTikTok creators face uncertainty as a potential ban looms, impacting their income and future opportunities.TikTok's unique platform has played a significant role in creators' careers and connections.
Online course platform Kajabi allows creators to build their own branded apps | TechCrunchContent creators can now easily build a customized branded mobile app through Kajabi, enhancing user experience and interaction with customers.
YouTube creators can now opt into third-party AI trainingYouTube gives creators control over their content used for AI training, following criticisms about unauthorized use.
After defeating Mike Tyson, everybody wants a piece of Jake Paul - ESPNJake Paul's victory over Mike Tyson opens doors for lucrative matchups with top fighters in boxing and MMA.
Inside the Booming 'AI Pimping' IndustryAI-generated influencers on Instagram are harming real content creators, diminishing their reach and income.
How To Become A Streamer And Bring In Extra MoneyLive streaming is a popular avenue for content creators to connect with audiences worldwide.
Inside the Booming 'AI Pimping' IndustryAI-generated influencers on Instagram are harming real content creators, diminishing their reach and income.
How To Become A Streamer And Bring In Extra MoneyLive streaming is a popular avenue for content creators to connect with audiences worldwide.
The Guy Behind the Fake AI Halloween Parade Listing Says You've Got It All WrongThe business prioritizes short-term holiday-related revenue through Google Ads and acknowledges the importance of double-checking information to avoid misinformation.
The strange evolution of the sponsored streamSteam Next Fest showcases 2,679 demos, making it challenging for new game launches amid fierce competition.
TwitchCon 2024 Was A WhirlwindTwitchCon has evolved from a gaming convention to a diverse showcase of various content creators and community engagement.
Content creators are going nowhere in the AI era, but their roles are about to changeContent creators' roles are evolving with the rise of AI platforms, leading to transformations and new opportunities in compensation and creativity.
Amy Klobuchar and Elizabeth Warren want generative AI investigated before it kills journalismLawmakers are concerned that generative AI features of Big Tech are violating antitrust laws by misappropriating creators' content without adequate compensation.
Content creators are going nowhere in the AI era, but their roles are about to changeContent creators' roles are evolving with the rise of AI platforms, leading to transformations and new opportunities in compensation and creativity.
Amy Klobuchar and Elizabeth Warren want generative AI investigated before it kills journalismLawmakers are concerned that generative AI features of Big Tech are violating antitrust laws by misappropriating creators' content without adequate compensation.
The Sandbox's Largest Market for Creators Is Now India: Co-Founder Sebastien BorgetIndia leads globally in content creators for The Sandbox, with an increase driven by targeted growth strategies and local partnerships.
LGBTQ+ and allied content creators on merging politics and pop cultureContent creators are increasingly integral to political engagement, exemplified by their participation in events like the Democratic National Convention.
DNC news: Hundreds of content creators invited to Chicago convention in push for young votersThe youth vote is essential for Kamala Harris's success, prompting the DNC to engage influencers at the convention.
LGBTQ+ and allied content creators on merging politics and pop cultureContent creators are increasingly integral to political engagement, exemplified by their participation in events like the Democratic National Convention.
DNC news: Hundreds of content creators invited to Chicago convention in push for young votersThe youth vote is essential for Kamala Harris's success, prompting the DNC to engage influencers at the convention.
Democrats grant special convention access to more than 200 content creatorsThe DNC is leveraging digital content creators to reach and engage younger voters at the 2024 convention.
Council Post: Expand Your Reach, Grow Your Audience: A Multi-Platform Strategy For Content CreatorsContent creators should distribute their content across multiple platforms to reach diverse audiences worldwide.
One startup's plan to fix AI's "shoplifting" problemBill Gross pioneers AI pay-per-use model with ProRata, aiming to fairly compensate content creators for AI-generated work.
Council Post: How Companies Can Support Independent Content Creators Through AI UpheavalContent creators are vital for quality content online, but their livelihoods are threatened by big AI companies repurposing their work.
One startup's plan to fix AI's "shoplifting" problemBill Gross pioneers AI pay-per-use model with ProRata, aiming to fairly compensate content creators for AI-generated work.
Council Post: How Companies Can Support Independent Content Creators Through AI UpheavalContent creators are vital for quality content online, but their livelihoods are threatened by big AI companies repurposing their work.
How One Creator has Doubled Down On Amazon Sales To Scale Their BrandAmazon is a key platform for content creators to monetize influence through product sales.
OnlyFans Stars Are Using AI to "Sext" With Their Desperate SimpsContent creators on OnlyFans are using AI chatbots to engage with fans, reducing the workload and personal time investment.
Thinking Like A Creator Can Help Brands Build Trust. Here's WhyThe Alix Earle effect showcases the influence of genuine personal connections in advertising, surpassing traditional polished productions.
Everything You Need to Know About Creator Burnout and How to Beat ItContent creators often experience burnout due to constant demand, isolation, and competition.
Who's Responsible for Web Accessibility?Ecommerce platforms like Shopify have inherent accessibility strengths but face challenges in ensuring full web accessibility compliance due to themes, add-ons, custom code, and content creators' impact.
UK Wants More Transparency Into AI ModelsGovernment ministers focusing on transparency in AI content usage for creative industries' benefit.
As Execs Gush Over AI at Google I/O 2024, Creators and Publishers Left Out to DryGoogle's AI-driven future Search aims to synthesize web content, shifting away from redirecting traffic to content creators.
Certified Influence Is Here To Help Build Content CareersCertified Influence is the first-ever virtual training and certification program for content creators, teaching them how to secure brand campaigns.
Follow this: A crowd-sourced list of the best marketing influencersMarketers are advised to follow diverse content creators beyond traditional industry figures for inspiration and insights.