#content-creators

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#monetization
fromDigiday
2 weeks ago
Media industry

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
fromWIRED
5 months ago
Artificial intelligence

Inside the Booming 'AI Pimping' Industry

AI-generated influencers on Instagram are harming real content creators, diminishing their reach and income.
fromLindsey Gamble
8 months ago
Online learning

YouTube Expands Courses To More Creators - Lindsey Gamble

YouTube's Courses feature allows creators to monetize their educational content directly on the platform, expanding their audience and engagement opportunities.
fromForbes
9 months ago
Marketing

How To Become A Streamer And Bring In Extra Money

Live streaming is a popular avenue for content creators to connect with audiences worldwide.
Media industry
fromDigiday
2 weeks ago

Creators rethink revenue mix in anticipation of economic slump

Content creators are shifting monetization strategies towards advertisers due to a potential recession, reducing reliance on individual fans.
fromLindsey Gamble
8 months ago
Online learning

YouTube Expands Courses To More Creators - Lindsey Gamble

YouTube's Courses feature allows creators to monetize their educational content directly on the platform, expanding their audience and engagement opportunities.
fromForbes
9 months ago
Marketing

How To Become A Streamer And Bring In Extra Money

Live streaming is a popular avenue for content creators to connect with audiences worldwide.
more#monetization
fromFood & Beverage Magazine
1 month ago
Beer

Any Means Possible and Bang Energy Announce Streaming Group's Own Flavor in Brand First

Bang Energy collaborates with content creators for the first time, launching Bang Any Means Orange flavor.
#youtube
Media industry
fromVariety
1 month ago

YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses

YouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Marketing tech
fromEMARKETER
1 month ago

Major YouTube creators aim to draw ad dollars away from TV during Upfronts

YouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
fromMobileAppAaily
8 months ago
Artificial intelligence

YouTube Is Experimenting With AI Brainstorming For Creators

YouTube is testing a new AI feature powered by Gemini to enhance content creators' brainstorming capabilities.
fromThe Verge
1 month ago
Mobile UX

YouTube tests turning off notifications for channels you don't watch

YouTube tests limiting notifications for frequently uploading channels to improve user engagement.
fromHer Campus
7 months ago
Marketing

6 Content Creators You Can Leave On In The Background While Studying

Content creators can enhance focus during study sessions by providing entertainment and motivation through their unique styles.
fromLindsey Gamble
5 months ago
Marketing

YouTube Expands Paid Partnership Label to Boost Creator Transparency Across All Content Types - Lindsey Gamble

YouTube now allows creators to disclose paid partnerships across all formats on both mobile and desktop, improving transparency and adherence to advertising guidelines.
Media industry
fromVariety
1 month ago

YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses

YouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Marketing tech
fromEMARKETER
1 month ago

Major YouTube creators aim to draw ad dollars away from TV during Upfronts

YouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
fromMobileAppAaily
8 months ago
Artificial intelligence

YouTube Is Experimenting With AI Brainstorming For Creators

YouTube is testing a new AI feature powered by Gemini to enhance content creators' brainstorming capabilities.
fromThe Verge
1 month ago
Mobile UX

YouTube tests turning off notifications for channels you don't watch

YouTube tests limiting notifications for frequently uploading channels to improve user engagement.
fromHer Campus
7 months ago
Marketing

6 Content Creators You Can Leave On In The Background While Studying

Content creators can enhance focus during study sessions by providing entertainment and motivation through their unique styles.
fromLindsey Gamble
5 months ago
Marketing

YouTube Expands Paid Partnership Label to Boost Creator Transparency Across All Content Types - Lindsey Gamble

YouTube now allows creators to disclose paid partnerships across all formats on both mobile and desktop, improving transparency and adherence to advertising guidelines.
more#youtube
#social-media
Social media marketing
fromDigiday
1 month ago

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

Content creators are increasingly vocal about politics, impacting influencer marketing dynamics.
The rise of political discourse among influencers has reshaped audience expectations.
Marketing tech
fromBoardroom
2 months ago

How Content Creators Are Shaping the NBA All-Star Experience - Boardroom

NBA All-Star Weekend increasingly integrates content creators, blending sports with social media culture.
fromBusiness Insider
3 months ago
Marketing

TikTok influencers are tired and angry, but cautiously hopeful

TikTok faces a potential US shutdown due to a divest-or-ban law, with its future uncertain for creators.
fromYahoo Finance
4 months ago
Marketing

US TikTok content creators warn followers to find them on Instagram, YouTube

The potential TikTok ban is causing creators to shift focus to other platforms, highlighting economic dangers for small businesses and content creators.
Marketing
fromMoneywise
3 months ago

'This is a real industry': Supreme Court decision on banning TikTok could devastate creators and small businesses - and potentially wipe out $1.3 billion in revenue in a single month

TikTok's potential shutdown could severely impact content creators' income, forcing them to quickly adapt to alternative platforms.
Social media marketing
fromDigiday
1 month ago

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers

Content creators are increasingly vocal about politics, impacting influencer marketing dynamics.
The rise of political discourse among influencers has reshaped audience expectations.
Marketing tech
fromBoardroom
2 months ago

How Content Creators Are Shaping the NBA All-Star Experience - Boardroom

NBA All-Star Weekend increasingly integrates content creators, blending sports with social media culture.
Marketing
fromBusiness Insider
3 months ago

TikTok influencers are tired and angry, but cautiously hopeful

TikTok faces a potential US shutdown due to a divest-or-ban law, with its future uncertain for creators.
Marketing
fromYahoo Finance
4 months ago

US TikTok content creators warn followers to find them on Instagram, YouTube

The potential TikTok ban is causing creators to shift focus to other platforms, highlighting economic dangers for small businesses and content creators.
Marketing
fromMoneywise
3 months ago

'This is a real industry': Supreme Court decision on banning TikTok could devastate creators and small businesses - and potentially wipe out $1.3 billion in revenue in a single month

TikTok's potential shutdown could severely impact content creators' income, forcing them to quickly adapt to alternative platforms.
more#social-media
#meta
Los Angeles
fromABC7 Los Angeles
1 month ago

META hosts Oscars watch party with some of the biggest pop culture content creators

The META Oscars watch party united influential content creators to celebrate pop culture and share their reactions during Hollywood's biggest night.
fromAdweek
3 months ago
Marketing

Short-form Video Wars: How Competitors Are Seizing on TikTok's Setback

Competitors are leveraging TikTok's challenges to enhance their platforms and attract creators.
Los Angeles
fromABC7 Los Angeles
1 month ago

META hosts Oscars watch party with some of the biggest pop culture content creators

The META Oscars watch party united influential content creators to celebrate pop culture and share their reactions during Hollywood's biggest night.
Marketing
fromAdweek
3 months ago

Short-form Video Wars: How Competitors Are Seizing on TikTok's Setback

Competitors are leveraging TikTok's challenges to enhance their platforms and attract creators.
more#meta
#creator-economy
Marketing tech
fromInc
2 months ago

Is the Future of the Creator Economy Direct-to-Consumer?

Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
fromtheweek
11 months ago
Marketing

What happens if TikTok is banned?

TikTok ban in the U.S. could severely impact content creators' livelihoods and the creator economy.
Marketing tech
fromInc
2 months ago

Is the Future of the Creator Economy Direct-to-Consumer?

Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
fromtheweek
11 months ago
Marketing

What happens if TikTok is banned?

TikTok ban in the U.S. could severely impact content creators' livelihoods and the creator economy.
more#creator-economy
#e-commerce
Marketing tech
fromDigiday
2 months ago

The Trump tariffs are forcing creators to overhaul their side businesses

Trump's tariffs are increasing costs for content creators reliant on foreign manufacturing, affecting product launches and pricing.
Creators are struggling to find affordable manufacturing alternatives in response to tariffs.
fromBusiness Insider
3 months ago
Marketing

Creators are suing PayPal over its browser extension Honey

Content creators accuse PayPal's Honey extension of misappropriating affiliate sales credit, impacting their earnings.
Marketing tech
fromDigiday
2 months ago

The Trump tariffs are forcing creators to overhaul their side businesses

Trump's tariffs are increasing costs for content creators reliant on foreign manufacturing, affecting product launches and pricing.
Creators are struggling to find affordable manufacturing alternatives in response to tariffs.
fromBusiness Insider
3 months ago
Marketing

Creators are suing PayPal over its browser extension Honey

Content creators accuse PayPal's Honey extension of misappropriating affiliate sales credit, impacting their earnings.
more#e-commerce
#influencer-marketing
Marketing
fromAdweek
3 months ago

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
Marketing
fromInc
2 months ago

3 Ways Brands Can Bridge the Black Influencer Pay Gap

Racial pay disparities in influencer marketing are substantial, with Black creators earning significantly less than their White counterparts.
fromTechCrunch
7 months ago
Marketing

Humanz brings its influencer marketing platform to the U.S. | TechCrunch

Humanz expands to the U.S., indicating a rise in demand for marketing tools for content creators amidst a booming influencer marketing industry.
fromForbes
6 months ago
Marketing

Don Draper's Mistake: Why Creator Marketing Needs More Than Money

Brands must shift from transactional views of creators to building long-term partnerships.
fromForbes
3 months ago
Marketing

Dubai Launches Ambitious Creator Hub To Attract Global Digital Talent

Dubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.
fromForbes
5 months ago
Marketing

How Do Content Creators Decide What To Charge?

Content creators struggle to determine fair rates for sponsored content due to the lack of standardized guidelines and accurate rate calculators.
Marketing
fromAdweek
3 months ago

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
Marketing
fromInc
2 months ago

3 Ways Brands Can Bridge the Black Influencer Pay Gap

Racial pay disparities in influencer marketing are substantial, with Black creators earning significantly less than their White counterparts.
fromTechCrunch
7 months ago
Marketing

Humanz brings its influencer marketing platform to the U.S. | TechCrunch

Humanz expands to the U.S., indicating a rise in demand for marketing tools for content creators amidst a booming influencer marketing industry.
fromForbes
6 months ago
Marketing

Don Draper's Mistake: Why Creator Marketing Needs More Than Money

Brands must shift from transactional views of creators to building long-term partnerships.
fromForbes
3 months ago
Marketing

Dubai Launches Ambitious Creator Hub To Attract Global Digital Talent

Dubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.
fromForbes
5 months ago
Marketing

How Do Content Creators Decide What To Charge?

Content creators struggle to determine fair rates for sponsored content due to the lack of standardized guidelines and accurate rate calculators.
more#influencer-marketing
#gaming
fromGameSpot
2 months ago
Video games

Apex Legends Season 24 Lets Livestreamers Run The Show

Apex Legends' Season 24 allows content creators to lead gameplay challenges, celebrating the game's sixth anniversary with exclusive rewards and community goals.
fromwww.mercurynews.com
4 months ago
East Bay (California)

YouTube's top trends for 2024 include Bay Area creators

YouTube's 2024 trends reveal a shift towards video podcasts and gaming content, highlighting their growing influence and viewership.
fromGameSpot
2 months ago
Video games

Apex Legends Season 24 Lets Livestreamers Run The Show

Apex Legends' Season 24 allows content creators to lead gameplay challenges, celebrating the game's sixth anniversary with exclusive rewards and community goals.
fromwww.mercurynews.com
4 months ago
East Bay (California)

YouTube's top trends for 2024 include Bay Area creators

YouTube's 2024 trends reveal a shift towards video podcasts and gaming content, highlighting their growing influence and viewership.
more#gaming
#2024-election
fromwww.theguardian.com
8 months ago
Marketing

Hottie' Dems and Chappell Roan stans: meet the 200 TikTokers who scored access to the convention

Non-traditional media is now key to political engagement and storytelling during events like the Democratic National Convention.
The DNC has credentialed hundreds of influencers to increase the convention's outreach and impact on modern news consumption.
fromWIRED
3 months ago
Miscellaneous

The Who's Who of MAGA Influencers You Should Know About by Now

The 2024 election highlighted the significant influence of content creators and podcasters in politics, particularly for Trump's campaigns.
fromwww.theguardian.com
8 months ago
Marketing

Hottie' Dems and Chappell Roan stans: meet the 200 TikTokers who scored access to the convention

Non-traditional media is now key to political engagement and storytelling during events like the Democratic National Convention.
The DNC has credentialed hundreds of influencers to increase the convention's outreach and impact on modern news consumption.
fromWIRED
3 months ago
Miscellaneous

The Who's Who of MAGA Influencers You Should Know About by Now

The 2024 election highlighted the significant influence of content creators and podcasters in politics, particularly for Trump's campaigns.
more#2024-election
#tiktok
Marketing
fromMiami Herald
3 months ago

What App Will Users Gravitate Toward if TikTok Is Actually Banned?

The U.S. Supreme Court may uphold a ban on TikTok, affecting content creators' ability to use the platform for audience engagement.
Marketing
fromABC7 San Francisco
11 months ago

TikTok content creators sue the US government over law that could ban the popular platform

Content creators suing U.S. government over TikTok ban, citing First Amendment rights violation.
fromDigiday
3 months ago
Marketing

Twitch streamers lament likely loss of TikTok as an audience referral engine

The potential U.S. TikTok ban threatens creators' audience growth across platforms, particularly affecting their use of 'clipping culture' to enhance visibility on Twitch.
fromReadWrite
11 months ago
Marketing

TikTok content creators sue the US government over potential ban

Content creators on TikTok are taking legal action against the U.S. government in response to a new law requiring ByteDance to sell assets or face a ban.
fromYakima Herald-Republic
8 months ago
Marketing

The internet's love for 'very demure' content spotlights what a viral trend can mean for creators

The word 'demure' has become a viral trend on social media, influencing various creators and celebrities alike.
fromGSMArena.com
11 months ago
Mobile UX

TikTok wants to be YouTube now, tests 60-minute video uploads

TikTok is testing 60-minute video uploads to compete more with YouTube.
Marketing
fromMiami Herald
3 months ago

What App Will Users Gravitate Toward if TikTok Is Actually Banned?

The U.S. Supreme Court may uphold a ban on TikTok, affecting content creators' ability to use the platform for audience engagement.
Marketing
fromABC7 San Francisco
11 months ago

TikTok content creators sue the US government over law that could ban the popular platform

Content creators suing U.S. government over TikTok ban, citing First Amendment rights violation.
fromDigiday
3 months ago
Marketing

Twitch streamers lament likely loss of TikTok as an audience referral engine

The potential U.S. TikTok ban threatens creators' audience growth across platforms, particularly affecting their use of 'clipping culture' to enhance visibility on Twitch.
fromReadWrite
11 months ago
Marketing

TikTok content creators sue the US government over potential ban

Content creators on TikTok are taking legal action against the U.S. government in response to a new law requiring ByteDance to sell assets or face a ban.
fromYakima Herald-Republic
8 months ago
Marketing

The internet's love for 'very demure' content spotlights what a viral trend can mean for creators

The word 'demure' has become a viral trend on social media, influencing various creators and celebrities alike.
fromGSMArena.com
11 months ago
Mobile UX

TikTok wants to be YouTube now, tests 60-minute video uploads

TikTok is testing 60-minute video uploads to compete more with YouTube.
more#tiktok
fromSocial Media Today
3 months ago
Marketing

Snapchat Looks to Scoop Up TikTok Users With New Campaign

Snapchat's initiatives have significantly boosted content creator engagement and success.
The platform experiences substantial user engagement growth, reflected in increased content views and Spotlight users.
#lawsuit
fromFast Company
11 months ago
Marketing

Meet the TikTok creators who are suing the DOJ over the potential ban of the platform

Eight TikTok content creators sued the U.S. government over the TikTok ban, citing First Amendment rights.
fromBlack Enterprise
3 months ago
Marketing

Influencers Sue Capital One On Claims Company Stole Affiliate Marketing Sales

Influencers accuse Capital One of stealing affiliate marketing commissions through its shopping browser extension.
fromFast Company
11 months ago
Marketing

Meet the TikTok creators who are suing the DOJ over the potential ban of the platform

Eight TikTok content creators sued the U.S. government over the TikTok ban, citing First Amendment rights.
fromBlack Enterprise
3 months ago
Marketing

Influencers Sue Capital One On Claims Company Stole Affiliate Marketing Sales

Influencers accuse Capital One of stealing affiliate marketing commissions through its shopping browser extension.
more#lawsuit
#user-experience
Marketing
fromwww.cnn.com
3 months ago

Here's what TikTok users are saying about the looming ban

TikTok creators face uncertainty as a potential ban looms, impacting their income and future opportunities.
TikTok's unique platform has played a significant role in creators' careers and connections.
fromTechCrunch
11 months ago
Marketing

Online course platform Kajabi allows creators to build their own branded apps | TechCrunch

Content creators can now easily build a customized branded mobile app through Kajabi, enhancing user experience and interaction with customers.
Marketing
fromwww.cnn.com
3 months ago

Here's what TikTok users are saying about the looming ban

TikTok creators face uncertainty as a potential ban looms, impacting their income and future opportunities.
TikTok's unique platform has played a significant role in creators' careers and connections.
fromTechCrunch
11 months ago
Marketing

Online course platform Kajabi allows creators to build their own branded apps | TechCrunch

Content creators can now easily build a customized branded mobile app through Kajabi, enhancing user experience and interaction with customers.
more#user-experience
fromZDNET
4 months ago
Artificial intelligence

YouTube creators can now opt into third-party AI training

YouTube gives creators control over their content used for AI training, following criticisms about unauthorized use.
fromwww.espn.com
5 months ago
Miscellaneous

After defeating Mike Tyson, everybody wants a piece of Jake Paul - ESPN

Jake Paul's victory over Mike Tyson opens doors for lucrative matchups with top fighters in boxing and MMA.
fromWIRED
5 months ago
Miscellaneous

The Guy Behind the Fake AI Halloween Parade Listing Says You've Got It All Wrong

The business prioritizes short-term holiday-related revenue through Google Ads and acknowledges the importance of double-checking information to avoid misinformation.
fromPolygon
6 months ago
Marketing

The strange evolution of the sponsored stream

Steam Next Fest showcases 2,679 demos, making it challenging for new game launches amid fierce competition.
fromKotaku
7 months ago
Startup companies

TwitchCon 2024 Was A Whirlwind

TwitchCon has evolved from a gaming convention to a diverse showcase of various content creators and community engagement.
fromCoindesk
7 months ago
Startup companies

The Sandbox's Largest Market for Creators Is Now India: Co-Founder Sebastien Borget

India leads globally in content creators for The Sandbox, with an increase driven by targeted growth strategies and local partnerships.
#political-engagement
fromAdvocate.com
8 months ago
Media industry

LGBTQ+ and allied content creators on merging politics and pop culture

Content creators are increasingly integral to political engagement, exemplified by their participation in events like the Democratic National Convention.
fromABC7 San Francisco
8 months ago
Media industry

DNC news: Hundreds of content creators invited to Chicago convention in push for young voters

The youth vote is essential for Kamala Harris's success, prompting the DNC to engage influencers at the convention.
fromAdvocate.com
8 months ago
Media industry

LGBTQ+ and allied content creators on merging politics and pop culture

Content creators are increasingly integral to political engagement, exemplified by their participation in events like the Democratic National Convention.
fromABC7 San Francisco
8 months ago
Media industry

DNC news: Hundreds of content creators invited to Chicago convention in push for young voters

The youth vote is essential for Kamala Harris's success, prompting the DNC to engage influencers at the convention.
more#political-engagement
fromwww.cnbc.com
8 months ago
Marketing

Democrats grant special convention access to more than 200 content creators

The DNC is leveraging digital content creators to reach and engage younger voters at the 2024 convention.
fromForbes
8 months ago
Marketing

Council Post: Expand Your Reach, Grow Your Audience: A Multi-Platform Strategy For Content Creators

Content creators should distribute their content across multiple platforms to reach diverse audiences worldwide.
fromForbes
8 months ago
Marketing

How One Creator has Doubled Down On Amazon Sales To Scale Their Brand

Amazon is a key platform for content creators to monetize influence through product sales.
fromFuturism
8 months ago
Artificial intelligence

OnlyFans Stars Are Using AI to "Sext" With Their Desperate Simps

Content creators on OnlyFans are using AI chatbots to engage with fans, reducing the workload and personal time investment.
Marketing
fromForbes
9 months ago

Thinking Like A Creator Can Help Brands Build Trust. Here's Why

The Alix Earle effect showcases the influence of genuine personal connections in advertising, surpassing traditional polished productions.
Artificial intelligence
fromFast Company
9 months ago

Content creators are going nowhere in the AI era, but their roles are about to change

Content creators' roles are evolving with the rise of AI platforms, leading to transformations and new opportunities in compensation and creativity.
frombeehiiv Blog
11 months ago
Marketing

Everything You Need to Know About Creator Burnout and How to Beat It

Content creators often experience burnout due to constant demand, isolation, and competition.
fromPractical Ecommerce
11 months ago
Web design

Who's Responsible for Web Accessibility?

Ecommerce platforms like Shopify have inherent accessibility strengths but face challenges in ensuring full web accessibility compliance due to themes, add-ons, custom code, and content creators' impact.
fromCNET
11 months ago
Artificial intelligence

As Execs Gush Over AI at Google I/O 2024, Creators and Publishers Left Out to Dry

Google's AI-driven future Search aims to synthesize web content, shifting away from redirecting traffic to content creators.
fromCollegeFashionista.com
11 months ago
Marketing

Certified Influence Is Here To Help Build Content Careers

Certified Influence is the first-ever virtual training and certification program for content creators, teaching them how to secure brand campaigns.
fromThe Drum
11 months ago
Marketing

Follow this: A crowd-sourced list of the best marketing influencers

Marketers are advised to follow diverse content creators beyond traditional industry figures for inspiration and insights.
[ Load more ]