AI technologies and their integration into search engines like Google are undermining the traditional business model of the web by creating a Zero-Click Internet. Content creators, who have relied on Google search to drive traffic, are facing challenges as they receive minimal returns for their work. The CEO of Cloudflare, Matthew Prince, highlights this dramatic shift, noting that users now get answers directly on search engines without needing to click on links, effectively diminishing the value exchange that once benefitted the creators of online content.
AI is going to fundamentally change the business model of the web. The business model of the web for the last 15 years has been search. Search drives everything that happens online.
Today, 75 percent of the queries get answered without you leaving Google.
The value exchange between Google and those who create web content is disappearing... it takes six scraped pages to get one visitor, despite the crawl rate not changing.
The rise of large language models and the AI companies behind them has sent the crisis into overdrive.
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