"While other leagues have long kept game footage and access closely guarded in many cases (until fairly recently), the NBA has taken the opposite approach. NBA's Creator-First Credentials The NBA established its formal creator program all the way back in 2016, as a way to more officially integrate the global collection of content creators constantly churning out posts and videos about the league. Last season, the NBA worked with over 150 creators, and this year, it plans to work with over 200 in total."
"Where the NBA excels is with the level of access they provide creators. And while that can create the feeling of a "highlight league," it's also fueled significant growth and globalization of the game. The phenomenon known as #NBATwitter is a direct result of this far-reaching creator openness, which even includes the NBA Creator Network getting access to over 26,000 hours of game footage and editing tools."
The Playstation NBA Creator Cup functions as a high-profile precursor to the NBA Cup semifinals in Las Vegas, featuring content creators competing on the court. The NBA launched a formal creator program in 2016 to integrate the global community of creators who produce posts and videos about the league. The league worked with over 150 creators last season and plans to work with over 200 this year. The NBA provides extensive access to creators, including the NBA Creator Network's access to more than 26,000 hours of game footage and editing tools. That openness has helped fuel growth, globalization, and the #NBATwitter phenomenon.
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