Snapchat Adds AI Search, Focuses on Winning Creators

"Are you still using Snapchat? It's the social media app that keeps on kicking, to the tune of more than 900 million monthly active users. Today, Perplexity.AI and Snap announced that the AI company will power AI search on Snapchat. This $400 million partnership means the AI startup will integrate its conversational AI answer engine in the Snapchat app, starting in early 2026."

""Our goal is to make AI more personal, social, and fun-woven into the fabric of your friendships, Snaps, and conversations," Evan Spiegel, Snap Inc. CEO, said. "This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future." Perplexity's AI-powered answer engine will become a default part of Snapchat, letting users ask questions and get conversational answers within the app."

Snap and Perplexity.AI formed a $400 million partnership to integrate Perplexity's conversational AI answer engine into Snapchat, with the feature rolling out as default starting early 2026. Snapchat serves over 900 million monthly active users and saw its stock jump about 25% after the announcement. Perplexity's engine will let users ask questions and receive conversational answers inside the app. Snap framed the deal as part of making AI more personal, social, and fun within friendships and conversations. The partnership could empower creators with AI search tools, improve content efficiency, boost monetization, and build on Snap's prior augmented-reality and generative-AI features.

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