"It's been an awesome journey. I used to do this at high school games, JV games and stuff, and now the fact that I'm doing it at the highest level is amazing, Deestroying said. And it kind of carved out this brand new role as a sideline creator. It's awesome, man. It's new to everybody. It's knew to me. It's new to YouTube, new to the NFL, but I think it'll be awesome and we'll see a lot more of it to come."
"Growing the sport globally has become a top priority for the NFL, which dominates ratings in the United States. The league has promoted flag football to increase participation in the sport around the world, helping it become part of the 2028 Los Angeles Olympics. Using content creators and influencers is a natural step forward. I think that it starts to show just the convergence of the creator world, the creator economy, together with the NFL, league executive Ian Trombetta said."
The Kansas City Chiefs face the Los Angeles Chargers in a Friday night game in Brazil that will be streamed on YouTube. The broadcast will feature content creators alongside traditional personalities to enhance pregame, in-game and postgame coverage. Kay Adams will host pregame and postgame shows with Cam Newton, Brandon Marshall, Derek Carr and Tyrann Mathieu. Donald De La Haye will serve as a sideline creator rather than a traditional reporter, drawing on experience as a college kicker and professional player. Four creators will host separate Watch With streams in English and Spanish. The NFL is prioritizing global growth and promoting flag football to boost participation and Olympic inclusion. The league sees creator partnerships as a natural convergence with growing player and audience interest.
Read at www.mercurynews.com
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