Social media addiction's surprising challenger? Anti-doomscrolling influencers
Briefly

Social media addiction's surprising challenger? Anti-doomscrolling influencers
"It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen."
"Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media. For the most part, people who view her videos welcome the disruption from the endless loop of content, treating it as a wake-up call to get off their phones. Other times, they are snarky. "People will comment and they'll be like, 'Oh, (it's) ironic that you're posting."
Olivia Yokubonis creates short, gentle videos aimed at interrupting mindless social media scrolling and prompting viewers to step away from their phones. Many viewers welcome these reminders as wake-up calls that reveal how brief breaks often extend into longer sessions. Some viewers respond with snark or irony, but creators prioritize reaching people where they already spend time. Research from Ofir Turel shows that presenting people with their screen-time data often shocks them and leads many to voluntarily reduce usage. A growing group of creators uses a range of tones and strategies to encourage closing apps and reducing overuse.
Read at WRAL.com
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