"Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen. Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media."
"Yokubonis' content responds to the feeling many people have, that they spend too much time on social media or apps. "Most people have no clue how much time they spend on social media," said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically "in a state of shock" and many people voluntarily reduced their usage afterwards."
Mindless scrolling on platforms like Instagram and TikTok can turn short breaks into extended screen time without users noticing. Creators such as Olivia Unplugged produce gentle, research-informed interruptions that prompt viewers to reflect on recent use and consider closing the app. Many viewers receive these reminders as helpful wake-up calls, while some respond with sarcasm. Research shows that presenting people with actual screen time figures often shocks them and leads to voluntary reductions in use. A growing cohort of creators uses varied tones and strategies to encourage unplugging and reduce compulsive social media behavior.
Read at SFGATE
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