"It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen."
"'Most people have no clue how much time they spend on social media,' said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically 'in a state of shock' and many people voluntarily reduced their usage afterwards."
Short-form video feeds can lead to extended, often unrecognized, screen time as brief breaks balloon into much longer sessions. Olivia Yokubonis creates gentle, research-backed interruptions that prompt viewers to notice forgotten content and reconsider continued scrolling. Reactions to such interruptions range from appreciative to sarcastic, and creators must operate within platforms to reach users. Research by Ofir Turel shows that presenting people with their actual screen time frequently shocks them and often leads to voluntary reductions in usage. A growing number of creators now devote content to prompting users to close apps and reclaim attention.
Read at Los Angeles Times
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