In 2025, the Esports World Cup marks its opening ceremony in Riyadh with a focus on individual content creators. The event features the Content Creator League with popular figures like BanderitaX and SHoNgxBoNg leading the teams. A record $70 million prize pool highlights the event's appeal to top gamers. Sponsorship activations are prominent, including a partnership with Spotify, which will provide a hub for content creation. The event has garnered 36 sponsors, indicating a diverse interest from various industries, while last year's sponsorship revenue reached €50 million.
The growing presence of creators at events such as the Esports World Cup shows how the esports industry is acknowledging creators' role as key drivers of both audience and advertiser interest.
We're excited to experience this fervent fandom firsthand, from influencers and creators to artists and fans. Being at the core of fandom defines who we are, and this partnership allows Spotify to authentically engage with gaming fans and create meaningful experiences through on-platform initiatives such as the EWC Music Hub.
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