"Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen. Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media."
"'Most people have no clue how much time they spend on social media,' said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically 'in a state of shock' and many people voluntarily reduced their usage afterwards."
Olivia Yokubonis creates short videos as Olivia Unplugged that interrupt endless social media scrolling and encourage users to unplug. Her approach uses a kind tone and references scientific research to prompt viewers to notice lost time and close apps. Many viewers respond positively, treating the content as a wake-up call, while some respond with snark. Researchers find that revealing personal screen time often shocks users and leads to voluntary reductions in use. A growing group of creators adopt varied tones and frequencies but share the goal of reducing mindless social media use.
Read at AP News
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