"The rise of content creators on YouTube and TikTok has transformed the media world, with individual streamers each attracting millions of subscribers to their channels. New research has suggested they are worth 2.2bn to the economy. Yet a consultation of thousands of creators, undertaken by YouTube, found a lack of recognition was causing a dearth of support around increasing their skills, training, funding, finding studio space and securing filming permits."
"Digital creators are the trailblazers of a new creative revolution, rewriting the rules of culture, building empires from their bedrooms, driving billions into our economy, said Clark, who left the government earlier this month. For too long, their genius has been undervalued in Westminster. This new cross-party forum will put that right: tearing down the barriers that stifle talent, championing creators as pioneers of our time and making sure Britain leads the world as the ultimate home of creativity, innovation and ambition."
A cross-party group of MPs and peers is calling for expanded rights and support for Britain’s online content creators, citing barriers to equipment, training, funding, studio space, filming permits and mortgages. New research values creator contributions at 2.2bn to the economy, and YouTube’s own consultation of thousands of creators reported a lack of recognition limiting support for skills and resources. Two former digital ministers, Feryal Clark and Ed Vaizey, will co-chair the parliamentary group. YouTube generated more than $36bn in revenue last year and typically takes a 45% share of advertising revenue. Culture Secretary Lisa Nandy backed Ofcom urging greater prominence and fairer deals for traditional broadcasters.
Read at www.theguardian.com
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