"Last year, No 10 took an unprecedented step: it invited content creators to cross the threshold of Downing Street. Naturally, the creators all filmed themselves outside the famous door. Once inside, their most treasured possessions, their phones, were taken from them and exchanged for government-approved devices, so they could continue to take photos and record video without breaching security guidelines."
"A large part of the work being done by No 10's New Media Unit was aimed at working with financial education creators to help share new policies being launched by the Treasury. Financial content creators were invited to speeches and briefings for the biggest political events of the year. When Anna Brading, a personal finance content creator, entered the No 10 briefing room for the spring statement, she could hardly believe it."
No 10 invited content creators into Downing Street in 2025, allowing them controlled access to government spaces. Creators filmed outside the famous door and, once inside, handed over their phones for government-approved devices to avoid security breaches. Reception events hosted creators across science, education and travel for networking at the heart of government. Off-the-record breakfasts discussed collaboration to reach new and younger audiences. No 10's New Media Unit focused on financial-education creators to share Treasury policy. Financial creators attended speeches and major briefings. A personal finance creator, Anna Brading, described awe at entering the briefing room. Some journalists criticised the initiative for lack of expertise, yet the approach continued.
Read at www.theguardian.com
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