YouTube is expanding its Premium Lite service, a lower-cost version of its ad-free subscription, to several countries, including Mexico, Argentina, Brazil, Canada, and the UK. This follows earlier launches in Australia, Thailand, and Germany. The expansion aims to attract more subscribers to YouTube's paid offerings, which already include over 125 million users for YouTube Premium and YouTube Music. The increased subscriber count ultimately benefits creators through improved revenue sharing opportunities, enhancing the overall YouTube ecosystem.
YouTube's introduction of Premium Lite in select countries is a strategic move to boost its user base further while providing an ad-free experience, benefiting creators financially.
With existing paid subscriptions exceeding 125 million, the expansion of Premium Lite demonstrates YouTube's commitment to enhancing user experience and increasing revenue for creators.
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