Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.
Briefly

Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.
"Backyard Ventures helps creators like Ryan Holiday find relevant brand partnerships that grow their revenue, enabling the production of high-quality content without compromising authenticity."
"Holiday's revenue from his YouTube channel and newsletter grew 81% from mid-six-figures in 2023 to near the seven-figure mark in 2025, thanks to Backyard Ventures."
Ryan Holiday manages multiple creative formats including books, podcasts, a YouTube channel, and a newsletter. Backyard Ventures supports his initiatives by securing relevant brand partnerships to enhance revenue streams. Holiday's YouTube and newsletter income increased by 81% since 2023. The podcast ad revenues are also significant, with substantial deals made recently. Founder Matt Cisneros emphasizes the importance of authenticity in partnerships, ensuring that advertisements resonate with Gen Z audiences by fostering seamless content integration. Holiday appreciates the freedom given for high-quality content production via Backyard Ventures' support.
Read at Business Insider
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