#gen-z-marketing

[ follow ]
Marketing
fromFortune
1 day ago

Nike's 'Why do it?' campaign has a Gen Z twist-But branding experts are skeptical, saying it messes with one of the most iconic taglines in history

Nike repositioned 'Just Do It' as 'Why Do It?' to engage Gen Z's questioning search for authenticity while risking dilution of the iconic slogan.
#tiktok
fromDigiday
2 weeks ago
Social media marketing

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

fromDigiday
2 weeks ago
Social media marketing

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

fromDigiday
1 week ago

Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year's Digiday Awards

For instance, in the Best Use of Influencer Marketing category, Warner Bros. Discovery's Courageous Studios is nominated for a Google Pixel campaign centered around the third season of HBO's "The White Lotus." Pop culture podcaster Evan Ross Katz and cast member Nicholas Duvernay traveled through Thailand with only the Google Pixel and Gemini to guide them, turning real-time exploration into a dynamic content series that paired seamlessly with the show's weekly episodes.
Marketing tech
fromThe Drum
1 week ago

Oxy turns UGC into back-to-school 'Zitcoms'

Just in time for back-to-school season, the Mentholatum-owned skincare brand has launched 'Zitcoms,' a content campaign that trades clinical messaging for something teens actually want to watch: awkward, self-deprecating humor. The series, created with agency The Bam Connection, uses influencers, everyday consumers and even high school drama departments to stage mini sitcom-style skits about acne struggles. The result is part branded content, part user-generated experiment and part theater performance, designed to feel more authentic than glossy ads and more relatable than medical claims.
Social media marketing
fromFox News
4 weeks ago

Labubu vs. Sydney Sweeney: The Gen Z culture war you didn't know was already happening - experts weigh in

At the core, Labubu and Sydney Sweeney aren't radically new; they're evolutions of age-old marketing patterns. History is repeating itself. Labubu mirrors the Beanie Babies craze of the '90s: collectible, emotionally charged, and driven by hype cycles.
Digital life
fromMarketing Dive
1 month ago

Wendy's marketing embraces the macabre with 'Wednesday' collaboration

Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.
E-Commerce
E-Commerce
fromRetail Dive
1 month ago

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport's latest campaign for Gen Z uses humor and emotional connections to enhance brand perception and boost engagement.
E-Commerce
fromBusiness Insider
1 month ago

Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.

Ryan Holiday's revenue from media channels has significantly increased through strategic brand partnerships facilitated by Backyard Ventures.
NYC startup
fromFast Company
3 months ago

Gen Z social app Fizz sues Instacart over trademark infringement

A startup is suing Instacart for trademark infringement over its new app named 'Fizz', claiming established goodwill in the Gen-Z market.
[ Load more ]