Marketing
fromInc
1 hour agoThe 4 Rules Brands Must Follow to Win in a TikTok-First World
Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
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Marketing
fromMacon Telegraph
1 week agoGeneration Z marketing strategies for small businesses
Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
17 hours agoWhy Your Brand Should Be Creating for the 50+ Crowd | Muse by Clios
Consumers aged 50+ are financially stable, active, and represent a significant market opportunity, yet only 17% of companies target them effectively.
fromInc
18 hours agoThe Brand Storytelling Trend: Why It's Happening and How to Win at It
In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
Digital life
fromFortune
1 month agoGen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune
Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Marketing
fromForbes
1 month agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
fromThedrum
1 month agoHow Content Creators Can Help Brands Share Their Values
Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
Marketing
Marketing
fromDigiday
1 month agoWhy more brands are rethinking influencer marketing with gamified micro-creator programs
Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Marketing
fromwww.socialmediatoday.com
1 month agoBrands see biggest growth on TikTok but organic reach is slowing on Instagram
TikTok delivered the largest brand follower growth and post engagement in 2025, while Instagram and Facebook provide steady reach and LinkedIn shows targeted professional growth.
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