Fizz Social Corp. has filed a lawsuit against Instacart alleging trademark infringement and unfair competition over the name 'Fizz'. The company, operating a college event planning platform known as 'FIZZ', argues that Instacart's new app misappropriates their brand identity targeting the same Gen-Z audience. With their platform established on over 400 campuses and raised funding reaching $41.5 million, Fizz demands that Instacart cease using the name and is seeking damages in the suit. Notably, Fizz registered their trademark in 2024 but had been using the name since 2022.
This new Fizz App by Instacart and Partiful is a blatant attempt to misappropriate the goodwill that Plaintiff has painstakingly developed through its continuous use of the FIZZ Marks among the Gen-Z demographic.
Plaintiff brings this action based on Defendants' past, current, and planned use of the FIZZ trademark in connection with collaborative event promotion and planning, social discovery, and social networking services.
Collection
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