Victoria Morton discusses the creation of TSwift Dance Party Canada, emphasizing the importance of bringing fans together to celebrate Taylor Swift's music in a safe and joyful environment.
One suggestion included providing photos to the bartender of guests likely to overindulge, ensuring that drinks get watered down for those guests.
You know, I don't hate it at all, to be honest with you. The cool thing about the Apex for me is they give the tickets for the family now, and I can have all of my kids and family set in front row, so I mean, that's a good thing for me.
Trade shows are a significant investment for SMEs, with costs rising, but face-to-face marketing remains the only segment of budgets increasing in 2024.