LA28 organizers showcased their planning progress for the upcoming 2028 Olympics with an engaging preview event at Dodger Stadium, featuring a game where Freddie Freeman delivered a spectacular win. Confident in their strategies, they declare a focus on delivering successful, privately funded Games, amid Los Angeles's financial difficulties. LA28 reports that fundraising is thriving, with new sponsorship deals accelerating—60% of their $2.5 billion goal achieved, and expectations set for even more partnerships this year, indicating solid preparations leading up to the Games.
We're focused on what we've always done to deliver the greatest Games we are capable of delivering in this city in the most fiscally responsible way that pays dividends for every member of our Olympic movement and our community.
The private group says it remains up to the challenge as fundraising for the L.A. Games has been 'going gangbusters.'
With six new partnerships this year - matching the total number of deals in all of last year - LA28 has contract revenue worth more than 60% of its total $2.5 billion sponsorship goal.
Slusher expects an estimated seven to nine more deals coming this year, and the group is on pace to reach its goal of $2 billion in corporate sponsorship dollars by the end of the year.
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