Julia Landon is moving out of Jersey City and using Partiful, a trendy event planning app, to invite friends to help her with packing and loading. Founded in 2020, Partiful aims to grow beyond casual events into formal invitations but faces competition from established and emerging platforms. Despite its playful appeal, the app's approach could be alienating to older users. Landon appreciates how Partiful sets the tone for her gatherings with vibrant designs and interactive elements, while the app raises questions about etiquette, especially with features like Venmo for event funding.
Landon says using Partiful "really does help set the tone" of whatever event she's hosting, whether it's a New Year's Eve party or a Seder.
Founded in 2020, the venture-backed Partiful has become the talk of the town in online invites and is trying to grow beyond the casual hang to take on save the dates and wedding invites.
Landon is enlisting her friends to schlep boxes using Partiful for efficient event planning, reflecting a shift in how gatherings are organized.
Partiful's cute aesthetic leans more fun than formal, with playful animations that appeal to younger users but can be 'cringe' for older audiences.
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