Nancy Marshall, The PR Maven®, emphasizes the ongoing relevance of trade shows in 2025, citing strong attendance figures and a projected growth to over $17 billion by 2028 in the U.S. B2B market. She underscores the importance of pre-event planning, touting a 'success checklist' that includes clear goal-setting and strategic booth placement. Highlighting personal experience, she notes that trade shows not only foster professional connections but also enable businesses to display their innovations, ultimately delivering potential returns on investment, despite the associated costs that many small businesses face.
In 2025, trade shows are expected to remain relevant with attendance over a million in late 2024, showcasing their continued importance for B2B marketing.
Planning months in advance for trade shows can significantly influence visibility and success. Early booth registration is crucial for better placement in exhibitor halls.
Trade shows are marketing and networking powerhouses that hold innovative private-sector solutions, offering the chance to gain new clients while reconnecting with old contacts.
Establishing clear goals and a success checklist before attending trade shows increases the chances of seeing a good return on investment.
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