Cassandra Farrington co-founded Marijuana Business Daily, transforming MJBizCon into a rapidly growing trade show and achieving a $120 million acquisition by Emerald. MJBizDaily featured on the Inc. 5000 list for five years and was recognized as one of the fastest-growing women-owned businesses. Her journey began in finance and publishing, utilizing her past experiences in B2B content and event planning. Farrington emphasized the importance of quality content as integral to successful live events. Effective leadership combines empathy and determination, supporting teams while focusing on business objectives.
Cassandra Farrington transformed MJBizCon into one of the fastest-growing trade shows, culminating in a $120 million acquisition by Emerald.
Under her leadership, MJBizDaily was recognized on the Inc. 5000 list for five years and among the top ten fastest-growing women-owned businesses.
Farrington believes the best B2B events stem from a symbiotic relationship between quality content and live interaction, enhancing community and legitimacy.
A good leader must balance empathy with determination, creating a supportive environment while keeping the business goals at the forefront.
Collection
[
|
...
]