Partiful has become Gen Z's preferred event invitation app, but criticism has arisen regarding its impact on party culture and data-sharing practices. In response, Contra has launched as an invite-only platform for elite brands and influencers, paralleling notable dating app Raya. The founders identified a gap within the $1.2 billion electronic invitation market for a service that caters specifically to prestigious events, avoiding overlap with casual occasions like birthdays, and addressing the concerns of brand dilution among professional planners.
The timing of this debate is fortuitous for Contra, a new event platform that is targeting influential brands and people by positioning itself as the Raya of electronic invitation companies.
Cohen suggests that many influential brands and their public relation firms invite attendees through email and use spreadsheets to track RSVPs due to fears of brand value dilution.
Partiful emerged as Gen Z's favorite alternative to web-based event invite services but has faced criticism for ruining young people’s party culture and concerns over its data-sharing policies.
Cohen stated, 'The Met Gala after-party doesn't want to be in competition with Greg's 25th birthday bash,' highlighting the necessity for a more exclusive invitation service.
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