The High Sierra Music Festival, a beloved music gathering in Quincy, is celebrating its 33rd year despite facing significant financial struggles, including the lowest ticket sales ever. Co-owner Dave Margulies contemplated canceling the event but chose to proceed, hoping to re-engage the community and push for last-minute ticket sales. This year could potentially make or break the festival, as it draws loyal fans and focuses on revitalizing support while overcoming recent financial hardships.
High Sierra decided to bet on their ties to music fans and longtime attendees, moving forward with the event and making a huge push for last-minute ticket sales with discounts and word-of-mouth pleas for help.
'I was not ready to let this beloved, long-standing festival just die on the vine like that. So I gave it a shot for this year,' Margulies said.
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