#high-sierra-music-festival

#high-sierra-music-festival

High Sierra decided to bet on their ties to music fans and longtime attendees, moving forward with the event and making a huge push for last-minute ticket sales with discounts and word-of-mouth pleas for help.

MARGULIES: Ticket sales are the softest we've seen in our 25 years in Quincy, and unless there's a significant last-minute surge, we face serious financial losses. But we've committed to moving forward and planning is full steam ahead.