The High Sierra Music Festival is currently at a pivotal moment, struggling with the worst ticket sales in 25 years. Producer Dave Margulies emphasizes the urgency of boosting sales to avoid financial collapse, while the festival celebrates its 33rd year in 2025. Despite the challenges, organizers are optimistic, presenting an exciting lineup of diverse artists including Molly Tuttle and Lyrics Born. Margulies attributes the slow sales to various economic uncertainties affecting fans' willingness to attend. The festival's future hinges on increased ticket purchases in the coming weeks.
MARGULIES: Ticket sales are the softest we've seen in our 25 years in Quincy, and unless there's a significant last-minute surge, we face serious financial losses. But we've committed to moving forward and planning is full steam ahead.
We're pouring everything we've got into making this festival happen, because we believe in what it means to this community and beyond. But we need to sell a lot more tickets.
The state of the world and general economic uncertainty are certainly playing a role and many fans are feeling hesitant to commit to attending festivals.
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