In 2025, the media landscape is rapidly transforming due to platforms like TikTok and Instagram, which demand immediacy and in-depth content. Concurrently, technological advancements in areas such as generative AI and VR/AR shape media engagement. Getty Images, a major player in visual media, is adapting its services by collaborating closely with brands like L'Oréal and Gucci to enhance storytelling and content production. They emphasize creating visually compelling content that resonates and performs effectively, positioning themselves as essential creative partners rather than just a stock image provider.
We are evolving into a creative and strategic partner to brands, offering full-service content creation, distribution and archival access.
Our focus is on creating content that is not only beautiful, but performs - it travels, it engages and lasts beyond the event.
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