"Ozzy Osbourne partnered with Liquid Death to create 'Infinitely Recyclable Ozzy,' offering cans containing traces of his DNA, selling for $450. A collector's item, one sold for $4,655."
"Osbourne ventured into the beauty industry with Jolie Beauty, launching a limited-edition collection that included various makeup items and was available for preorder for $553."
Before his death, Ozzy Osbourne engaged in notable brand partnerships, including a collaboration with Liquid Death for 'Infinitely Recyclable Ozzy,' where 10 cans contained traces of his DNA. These cans sold for $450 each and became collectible items. Osbourne also partnered with UK beauty brand Jolie Beauty to launch a limited-edition makeup collection priced at $553. Osbourne's efforts in both beverage and beauty industries marked a unique approach to connecting with fans and leveraging his iconic persona.
Read at Business Insider
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