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Marketing tech
fromInman
1 day ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Beer
fromFast Company
1 week ago

Liquid Death and Pit Viper just released new sunglasses. But they're for after you die

Liquid Death collaborates with Pit Viper to create sunglasses for the afterlife, emphasizing humor and unique product offerings.
#marketing
fromAdExchanger
2 weeks ago
Marketing

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep | AdExchanger

Liquid Death employs edgy marketing strategies while addressing challenges in measuring the effectiveness of its sales campaigns.
fromConsequence
11 months ago
Video games

Headless Tony Hawk Stars in New Liquid Death Promo

Tony Hawk's disembodied head promotes Liquid Death's sparkling waters in a humorous advert.
Marketing
fromAdExchanger
2 weeks ago

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep | AdExchanger

Liquid Death employs edgy marketing strategies while addressing challenges in measuring the effectiveness of its sales campaigns.
more#marketing
Food & drink
fromFortune
6 months ago

Exclusive: $1 billion canned water brand Liquid Death names new CFO as it gears up for expansion | Fortune

Liquid Death named PepsiCo alum Ricky Khetarpaul as CFO as the L.A. beverage startup grows sales, distribution, and a Gen Z-driven consumer base.
fromConsequence
7 months ago

Liquid Death Teams Up with Spinal Tap for Limited-Edition 11-Pack of Canned Water

These go to 11! Liquid Death has joined forces with Spinal Tap for a limited-edition 11-pack of canned water. In fact, it's so limited that there are only 11 of the 11-packs, and they are priced at $1,100 each. While the price is steep, each 11-pack is signed by the members of Spinal Tap: Nigel Tufnel (Christopher Guest), David St. Hubbins (Michael McKean) and Derek Smalls (Harry Shearer).
Film
Marketing
fromFortune
8 months ago

Liquid Death brand partnerships are like taking the 'Saturday Night Live' stage, exec says

Liquid Death's unique collaborations emphasize strange humor and engage a broad audience, enhancing brand visibility and social media presence.
#ozzy-osbourne
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fromstupidDOPE | Est. 2008
9 months ago

Liquid Death and Fruity Pebbles Bring Cereal Milk Nostalgia to Sparkling Water | stupidDOPE | Est. 2008

Cereal Criminal is Liquid Death's answer to that craving-lightly sweet, wildly nostalgic, and playfully indulgent without going overboard.
Food & drink
E-Commerce
fromEntrepreneur
9 months ago

Liquid Death Announces 'Sane' Energy Drink | Entrepreneur

Liquid Death will launch Sparkling Energy, an energy drink with 100 milligrams of caffeine in January.
fromConsequence
9 months ago

Travis Barker Reveals He Owns Liquid Death Can Containing Ozzy Osbourne's DNA

Travis Barker has revealed that he owns one of the ten empty Liquid Death cans that once contained iced tea consumed by Ozzy Osbourne, sealed to contain his DNA.
Music
Growth hacking
fromFast Company
10 months ago

Liquid Death takes aim at prebiotic sodas with some toilet humor

Liquid Death creatively contrasts its flavored sparkling water with prebiotic sodas in a humorous and daring taste test.
The prebiotic soda market is rapidly growing, with notable brands attracting significant investment and attention.
fromAdweek
1 year ago

4 Lessons All Brands Can Learn From Liquid Death's UK Demise

"Liquid Death didn't fail in the U.K. because of its brand. Actually, it didn't fail at all."
Beer
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