Liquid Death is launching a unique product called 'Infinite Ozzy,' where 10 empty cans of iced tea, consumed by Ozzy Osbourne, are sealed to contain his DNA. Priced at $450 each, these cans, which feature Ozzy's signature, are a marketing stunt that plays on the idea of cloning the rock star in the future. Alongside the humorous promotional material, the campaign reflects Liquid Death's longstanding partnership with heavy metal culture, promising fans a bizarre yet entertaining collectible as Black Sabbath prepares for its final concert.
Liquid Death is selling 10 cans of iced tea sealed with Ozzy Osbourne's DNA, offering fans a bizarre opportunity to potentially clone the rock star in the future.
These DNA-infused cans, dubbed 'Infinite Ozzy,' feature a humorous marketing angle, inviting fans to imagine a future where they could clone Ozzy for perpetuity.
The campaign underscores Liquid Death's affinity for heavy metal culture, building on its past collaborations with Ozzy and its unique, audacious marketing style.
Ozzy humorously endorses the campaign with his statement, 'Clone me, you bastards,' adding to the comedic appeal of the product.
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